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Founded in 2019, Shiru leverages artificial intelligence to discover new proteins for use in food and beverage products. Shiru’s flagship platform houses the world’s largest database of natural proteins from plants and microorganisms. AI-powered technology allows CPG to identify and test functional natural ingredients. CEO and founder Jasmine Hume spoke to Food Dive about how food manufacturers can leverage their technology to get more out of their ingredient decks.
Food dive: How is Shiru’s technology impacting CPG?
Hume: As consumers prioritize health and sustainability, brands are facing pressure to innovate as quickly as possible. Shiru’s AI-powered engine, Flourish, allows companies to quickly discover and scale up raw materials, reducing timelines that typically take 5-15 to just 1-2 years. This efficiency, and Shiru’s ability to discover functional natural ingredients, fits the growing market’s needs for speed, sustainability, and cost efficiency.
Shiru CEO Jasmine Hume.
Courtesy of Sill
How can food scientists and food manufacturers leverage AI?
Hume: Food scientists and manufacturers can leverage advanced AI and other technologies to discover new solutions at speed and scale. Shiru provides a better way to identify, validate, and scale novel ingredients that meet functionality and sustainability requirements. Such technology opens up innovative possibilities while significantly reducing development time and costs, allowing teams to focus on developing innovative products that resonate with consumer trends and needs for healthier solutions. I will do so.
What is the Flourish platform? How does it work and how is it used by food scientists?
Hume: The Flourish platform is Shiru’s proprietary AI-powered engine designed to identify and validate natural proteins with specific and highly desirable properties. Use our comprehensive database of over 33 million proteins to identify candidates that meet your commercial needs, including solubility, pH stability, and taste performance. Food scientists can use Flourish to discover and validate new ingredients for applications ranging from sweeteners to fat substitutes, significantly accelerating innovation timelines while reducing environmental impact. can be accelerated to
How can manufacturers use OleoPro products?
Hume: OleoPro is a revolutionary fat alternative ingredient developed using Shiru’s Flourish platform. We combine plant-based proteins with proprietary processing methods to create structured fats with superior performance in terms of mouthfeel, oil retention and sustainability. Food manufacturers can use OleoPro in a variety of applications, including plant-based meat and dairy alternatives, to improve texture and functionality while reducing reliance on traditional animal fats, which have a high environmental impact. can be improved.
Where do you see the greatest growth potential for Shiru? What’s next for the business?
Hume: Shiru’s greatest growth potential lies in its ability to expand applications across a variety of industries, including food, personal care, and advanced materials. Shiru has created a new way to discover natural ingredients, starting with natural proteins for food and personal care. With the success of products such as OleoPro™ and partnerships with leading companies, Shiru is poised to expand its impact by licensing its technology and ingredients globally. Future efforts will focus on deepening collaboration, strengthening Flourish™’s AI capabilities, and expanding into new markets, while maintaining a commitment to sustainable and innovative solutions that benefit people and the planet. Masu.
