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Keurig Dr Pepper is launching a limited-time discount subscription model for Keurig K-Cup Pods as they head towards selling juices in the unstable environment of the Coffee category.
The company is like that Run promotions through that websiteuntil May 23rd, when consumers can “lock in” discounted prices for K-cup coffee pods shipped to their homes by the end of 2025. Each box of K-Cup Pod is 25% off the listed prices, and opt-in has access to early drops and exclusive launches. Consumers can also cancel their subscription at any time.
The deal comes as coffee prices hit record highs after excessive rainfall, drought and fire hit some of the producers. With a 10% tariff on green coffee, the costs are set to rise even further, and they plan to raise consumer prices when the inventory backlog is gone.
“At Pricelock events we don’t just offer promotions, we offer peace of mind,” said Mark Gerner, VP of Keurig.com. “This is a way to provide consistency and care in every cup.”
Dr. Keurig Pepper faces challenges in the coffee segment, reporting a 3.7% net sales decline in the last quarter. Part of the problem it faces is green coffee supply chain and tariff inflation, CEO Tim Coffer told investors Company revenue call.
“We’ll look at additional inflation mitigation steps depending on both green coffee and tariffs. Additional pricing could be one of the levers, but there’s also a productivity mix and a wider cost base,” Cofer says.
Although coffee consumption in the US has increased significantly in recent years, the number of Americans who drink at least once a day was flat in January 2025 compared to the same period last year. about 66% of American adults In 2025, we reported daily coffee consumption compared to 67% in January 2024According to the National Coffee Association.
According to the NCA, 71% of people drink coffee, prepare coffee at home and don’t buy it from 63% in 2020.
Companies that play affordable prices have been able to elicit increased sales despite wider declines in sales. JM Smucker, who owns low-cost cafes Bustelo and Folgers, has performed better than expected as it is “part of the cost” of coffee shops and energy drinks.
“Even K-Cups are just a small part of the cost,” President and CEO Mark Smucker said of revenue. Please call in February.
Keurig Dr Pepper is looking to grow premium home-based coffee brands such as Lavazza, La Colombe and Philz Coffee. These are available at discounted prices through price lock transactions, highlighting more expensive coffee shops and more expensive coffee shops.
As the company works to keep consumers in place, it is also working to evolve packaging sustainability. This year, Keurig Teased the next generation K-cup podK-round wrapped in a plant-based coating and containing plastic and aluminum. The company has yet to say when the pod will be on the market.
