Upcycled Foods, Inc. (Up, Inc.) and Misfit Market We have announced the retailer’s first upcycled bread launch. Created from the ground up, this innovative line meets the growing demand for nutritious, sustainable food options by consumers. Re-run Supergrain+, Up, Inc. on both upcycled certified breads. It features flagship upcycled ingredients and blends with the signature sourdough of Puratos, the bakery’s ingredient leader, to provide a perfectly balanced flavor.
With this launch, Misfits Market and Up, Inc. continues its shared mission to reduce food waste while bringing high-quality, purpose-driven products to consumers. Refrained Supergrain+ emits 43% less per pound than traditional flour, making it a practical solution for brands looking to reduce scope 3 emissions while providing more sustainable options’ consumer demand without compromising taste, texture and performance.
Today, 52% of consumers report growing awareness of the environmental impacts that represent food options, looking for items that support a more sustainable food system. Choosing products made from upcycled materials is an easy way for consumers to have an immediate impact at the point of sale. In fact, 57% of shoppers indicate they intend to buy more upcycled foods.
New odds and ending upcycled items (multigrain bread and honey wheat bread) are available only on Misfits Market. Both breads come in a package size of 24 oz at a retail price of $4.49.
1 International Food Information Council, 2022
2 Mattson Proprietary Research: “Upcycling: Opportunities” April 2021
3 Puratos “Taste Tomorrow” Research Platform 2022
