If you have a pulse and an Internet connection, companies want to know every detail about the products you’re buying, but it’s becoming increasingly difficult to know where they’re getting that information. It has become.
Retailers can now track what their customers buy and influence their purchasing patterns. Loyalty programs collect data Depending on your purchases, frequency and preferences, in exchange for a deal.
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Mobile apps take it a step further. When location tracking is enabled, retailers know when you are in the store. These coupon notifications are no coincidence.
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Amazon shopping site (Fox News)
Wi-Fi and Bluetooth beacons map where you’re going. Have you ever connected to free Wi-Fi in a store? That’s the tradeoff. Bluetooth beacons similarly record your path through the store by pinging your phone’s Bluetooth.
POS systems keep track of your purchase history and often associate that history with your email or phone number if you provided it. Surveillance cameras do more than just catch thieves. Some retailers use AI to analyze users’ shopping behavior and habits.
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Take back your (purchasing) power
Although tracking is inevitable, teeth How to better protect your privacy. Use these tips to feel less noticed.
- Uninstall retail apps from your phone. If you can’t break up with them, disable location permissions.
- Limit point cards. The fewer you sign up, the more privacy you have. Most cashiers are happy to let me use their register. Just be polite!
- Turn off Bluetooth. This way, you won’t be tracked by in-store beacons.
- Know your rights. When you use a retailer’s website or app, there is usually a section where you can opt out of certain data collection or sharing practices.
- Turn off Google location history.[設定]in,[プライバシーとセキュリティ],[サイト設定]Click . Tap Location, then click Don’t let sites show your location. Be sure to delete any sites you saved here in the past.
- Browse incognito mode. This prevents your website history from being saved or reported to advertising networks.
- Delete your old account. JustDelete.me provides direct links to delete accounts for many online services. You can also see how companies view and process user data.
- Use a VPN. It hides your IP address from retailers and also works on mobile phones.my choice is ExpressVPN.
Here we thought the only thing we needed to worry about was finding good parking. Oh, and by the way, when I lose my car all the time… Maps app can track where you parked.
woman shopping online (Cyberguy.com)
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An elderly man shops at a supermarket during shopping hours reserved for seniors in Miami Beach, March 21, 2020. ((Photo credit: CHANDAN KHANNA/AFP via Getty Images))
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