Many friends, including the founder of , gather for cocktails. mission craft cocktails. In fact, the two enjoyed this tradition so much that they built a business around it. And they’re also using this venture as an opportunity to give back. To learn more about the company and its mission, check out this week’s Small Business Spotlight.
Business content
Create a bottled craft cocktail and give 5 percent back to charity.
Co-founder Amit Singh told Small Business Trends, “We’re a purpose-driven company. We just happen to make great cocktails!”
niche business
Bring about real change.
“A 5 percent return is certainly much higher than most companies in the industry, even though the company standard is only 1 percent,” Singh said. We have funded more than 27,000 meals for families across the world.”
the beginning of business
To give back during the pandemic.
Mr. Singh explains: “Our business started as a passion project between two best friends who love craft cocktails but couldn’t find cocktails during the coronavirus pandemic. For Marcin and I, lockdown meant… It was also a bit of a call to action to ask how we can make the most impact within our community. We really wanted to focus on building a lasting giving machine, rather than the small impact that might be.”
biggest victory
Received a special industry honor.
Singh further added: “Sales-wise, I think there were a lot of small wins. But emotionally, our biggest win was being one of only two brands to participate in the Jack Daniel’s and Uncle Nearest incubator program in 2024. We believe that being selected is a real validation of our approach to this business and the purpose behind it.”
biggest risk
Buy materials in bulk.
“The biggest risk for us is obviously to buy all our bulk spirits before we can really ramp up production or before consumer demand warrants bulk purchases of these spirits,” Singh said. We knew we needed these spirits to grow and meet future orders, so long before we really had a proven business model, we started buying whiskey and whatnot, barrel by barrel. We had to buy a thousand liters of tequila. We bought in bulk because we believed we had a better product and purpose that consumers supported.”
fun facts
They are not just business partners, they are like family.
Mr. Singh further added:[We are] Two best friends started a business because they love cocktails. Our family hangs out and vacations together. And our lives are now so intertwined with family, business, cocktails, etc., and we all wonder how our lives will impact others as we expand this business. We are dreaming together. ”
favorite quote
“Everyone has a plan until they get punched in the mouth” – Mike Tyson.
*****
Image: Mission Craft Cocktails, Amit Singh and Marcin Marishko
