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At Leftovers, we highlight some of the product ideas that pop up here and there. Some are interesting, some sound great, and some are types of ideas we wouldn’t even dream of. I can’t write about everything that has been sent to me. So here are some remaining excerpts from my inbox.
Snack Factory arranges pretzels
Snack Factory brings pop to pretzels.
Snack Factory, the No. 3 pretzel brand by sales, aims to disrupt the $30 billion salty snack category with Pop’s. The Campbell-owned product will hit stores in January. The ease of eating popcorn and the crunchy texture of pretzels are combined into one snack.
Popm is available in the salty snack aisle in three flavors: White Cheddar, Golden Mustard BBQ, and Sea Salt.
This innovation is Snack Factory’s biggest since it launched Pretzel Crisp in 2004. Campbell’s says pretzel crisps have become a top deli snack and are often paired with dips and toppings.
“At Pop’s, we’re reimagining what it means to be a pretzel to provide a snacking experience like no other. We combine the crunchy goodness of a pretzel with the light, flavorful ease of popcorn to create an irresistible snack. ” says Janda Lukin. Campbell’s Snacks Senior Vice President and Chief Marketing Officer said in a statement.
Pop’ums are the latest product launched by Campbell’s, taking an existing snack and creating a different experience without losing the brand’s identity.
last year, New Jersey company debuts potato chip style potato chips under popular goldfish brands. Bigger than traditional goldfish crackers, this fluffy snack is the first in the snack’s 62-year history to be made with potatoes.
At this month’s financial results conferenceCampbell executives emphasized.The enthusiastic response to platforms like Goldfish Crisp validates the scalability of the billion-dollar brand.
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Provided by Mondelēz International
Ritz Bits raise the temperature
Ritz Bits is introducing new flavors for the first time in nearly a decade.
Ritz Bits Spicy Queso, a bite-sized snack, debuts and continues the popularity of bold flavors. Spicy Queso is the latest addition Mondelēz International S.A. The Ritz platform after launching the Sweet Habanero flavor of Ritz Toasted Chips earlier this year.
“With Spicy Queso, we’re meeting consumer demand for exciting, bold flavors and elevating the excitement of the Ritz Bits you know and love,” Steven Saenen, vice president of marketing for Ritz, said in a statement. ” he said. “This is a bold twist on your childhood favorite.”
The new Ritz Bits will be sold in snack-sized bags in convenience stores this month. The larger boxes will be available at major food retailers starting in February.
a Survey of over 1,000 American adults Published by NC Solutions earlier this year We found that 62% of consumers are more likely to purchase a food or beverage that is advertised as spicy.
This demand has led other companies to adopt the classic products they sell and introduce spicy alternatives.
Kraft Heinz was introduced last year Spicy version of Heinz ketchup and 57 sauce. Campbell’s Company goldfish Partnering with hot sauce brands frank’s red hot while creating a spicier version of the popular cracker. Keranova has collaborated with Mike’s Hot Honey on Crab Crisps flavored with popular seasonings.
