Leftovers features some of the product ideas that pop up here and there. Some are interesting, some sound great, and there are the kinds of ideas we would never dream of. I can’t write about everything that comes to me. So here are some leftovers from the inbox.
Clausen puts pickles in a spritz
Pickle fans are now switching from potato chips to almonds, ice cream. This summer, Clausen is adding it to canned beverages.
Pickles brand owned by Kraft Heinz Pickle-flavored cocktails are now available. The Spritz Society Pickles Wine Cocktail is Clausen’s first commercial beverage offering.
The alcohol content is 6%, and it features a “refreshing and crisp pickle flavor” using fruity white wine (according to the brand). Clausen said in a press release that he first teased the idea in an April Fool’s Day 2022 joke before deciding to manufacture it.
“Pickles are such a coveted food that we can’t wait to hear the reaction from pickle lovers, who will be pleasantly surprised by the unique and refreshing taste of our pickle-flavoured sparkling wine cocktails,” Lizzie Goodman, Brand Manager for Clausen, said in a press release.
according to 2019 sales dataClausen is America’s best-selling pickle brand.
Although a relatively novel idea, other brands are also using this flavor in their alcoholic beverages.San Antonio Brewery Martin House Debuted a pickle flavored IPA last year.
— Chris Casey
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Provided by Nestle
Tombstone raises the bar
Born in a Wisconsin bar 65 years ago, Tombstone Pizza is going back to its roots.
The Nestlé-owned brand pays tribute to its founding with a pizza that it describes as an “unapologetically bold taste experience” that incorporates all of its bar snack favorites in a buttery, flaky crust.
Tombstone Bar Snack’s pizza is topped with mozzarella sticks, fried pickles and fried onions and finished with spicy jalapeno slices and nacho cheese sauce.
To celebrate International Beer Day on August 4th with a slice of unique pizza, Tombstone is giving away a select number of bar snack pizzas to consumers who enter online for a chance to win.
“We’re reinforcing our bar-born tradition with this pizza,” said Neil Morrissey, marketing brand manager at Nestlé. said in a statement. “Bar Snack Pizza uniquely captures the spirit of everyone’s favorite bar in a way only Tombstone Pizza can.”
Nestlé is no stranger to rolling out one of its favorite pizza brands for a limited time, as it often does with its popular DiGiorno brand.
Last year, DiGiorno offered an ice cream cone with croissant crust, the best-selling variety based on buttery pastries that debuted in 2020.
Also debuting is the DiGiornut, a mozzarella-filled donut topped with our signature DiGiorno sauce and even more cheese, adorned with your favorite pizza toppings.
— Christopher Doring
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Courtesy of Applegate
Applegate expands into breakfast category
Applegate delves into its natural and organic roots and enters the portable frozen breakfast category.
The New Jersey-based natural and organic meat brand has entered the breakfast arena with the launch of Frittata Bites, the nation’s first and only humane certified frozen egg bites.
This new product is part of an exclusive launch with Sprouts and will be available in the frozen aisle of grocery stores.
“When I looked into the eggbite category, 100% natural egg bites None existed to meet our high standards, so we decided to build it ourselves,” Applegate president Joseph O’Connor said in a company release.
Nearly 40% of U.S. shoppers feel the frozen breakfast category is “too processed,” according to Mintel’s 2022 survey. american frozen breakfastAnd Applegate is trying to change that sentiment.
Staying true to Applegate roots, our high-protein breakfast on-the-go comes in two flavors: raw bacon, chicken sausage, red pepper and onion. “What goes better with bacon and breakfast sausage than eggs?” said O’Connor.
The bytes are sold in boxes of 4 bytes and retail for $9.99.
The company said the launch represents a change for the company. The company has previously “led the food movement, including meats raised organically and without antibiotics,” and it is looking to bring that same sentiment to this new segment of the breakfast category, the company said.
— Elizabeth flood
