A new report from auto brand protection firm Bolster, which has been active since June 2022, has stolen people’s banking and credit card data by impersonating more than 100 popular clothing, footwear and apparel brands. I found a targeted campaign. These brands include Nike, Adidas, Puma, Skechers, New Balance, Timberland, Reebok, Vans, The North Face, Fossil, Guess, Kate Spade, Casio and more.

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How do these scammers impersonate such popular brands?

researcher It turns out that the trick of the scammers is to create a fake website that looks like it legitimately belongs to a popular brand impersonated. So far, the campaign has registered at least 3,000 domains and about 6,000 sites to trick shoppers.

Scammers spoof websites to resemble a company’s real website, combining a brand name with a city or country, followed by “.com”.

For example, one of the websites that was proven to be fake was “www.puma-italia.com”, which tricked Italian online shoppers into believing they were shopping at the Italian version of Puma’s online store. It was a website run by scammers to get

Beware of fake sites (Strengthen)

Tips to tell if an online store is real or a scam

How does fraud work?

When users search for brand names, these spoofed sites appear as the second or third result on popular search engines such as Google. And when a scammer tricks a shopper into purchasing an item on her fake website, the shopper either receives no item at all, or receives counterfeit goods they didn’t pay for.

The real problem is that these scammers know the shopper’s name, credit card information, shipping address and email address and can do whatever they want with this information.

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What do scammers do with stolen information?

fake puma website (Puma Italy)

While some people may simply start buying what they want using their credit card number, others may go a step further by stealing shoppers’ identities and committing various fraudulent activities.

How have scammers gotten away with this problem for so long?

The reason scammers have avoided creating these fake websites for so long is because they use techniques such as: domain aging. What this means is that scammers create websites specifically intended to be used for fraudulent purposes, keep them inactive, and let domains sit for up to two years before using them in attacks. To do.

The reason is that search engines tend to consider older domains more trustworthy and authoritative than newly registered domains. This can also significantly improve his ranking to number 2 or 3 in Google searches for many brand-related keywords. Here’s an example from Clarks.

clark shoes google search (Strengthen)

“Pig Butchering” Scams: What You Need to Know About Online Scams and How to Avoid Them

How can you protect yourself from such fake sites?

When buying anything online, there are always some important things to consider. Here are some of my tips.

Beware of big discounts

If you are buying a particular brand and you know that brand is usually more expensive, but a product that claims to be from that brand is being sold at a significant discount. Caution is required. This can be difficult to spot, especially if you are browsing websites that are very close to the real thing, so check multiple sites where these products may be sold and if possible We encourage you to compare prices.

Please check the URL

As mentioned earlier, this particular campaign has been known to combine brand names with cities or countries to create URL names. Visiting sites in this format may be fraudulent.

It also guarantees an extra layer of security when browsing online, so you should make sure that every site you visit starts with https:// instead. HTTPS uses encryption to secure communications between browsers and websites, protecting the integrity and confidentiality of transmitted data. This encryption makes it more difficult for attackers to intercept or manipulate the information they exchange with her website.

It’s important to note that while HTTPS helps secure communication with a website, it does not guarantee that the website itself is trustworthy or free of other security vulnerabilities.

Beware of Google Sponsored Links

There is always at least a small amount of risk when buying anything online. ( )

Free Antivirus: Should You Use It?

when you do a google search[スポンサー付き]Please do your best not to click on the links displayed below. Hackers have found a way to make a fake girlfriend website appear higher in a user’s Google searches so that users can click on her website first. So be careful before clicking on search results.

Keep your antivirus software on and active

Installing antivirus software on your device will definitely stop you from clicking on potentially malicious links that could install malware on your device and give hackers access to your private information.

Read my expert reviews for the best antivirus protection. your Windows, MacAndroid, and iOS devices to access CyberGuy.com/LockUpYourTech

Cart key points

There is always at least a small amount of risk when buying anything online. Especially now, scammers are finding more and more nefarious ways to trick people into handing over their information. Always be vigilant and never give out your information to anyone. Scammers try to prey on people who don’t pay attention to details. So if you follow my tips, use your own judgment, and proceed with caution, you’ll be fine buying what you need online.

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What more do you think we can do to raise awareness about scammers trying to impersonate these big brands? CyberGuy.com/contact

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