New brand identity launches in Q4 2023 Collaboration with “The Shapes of Ronzoni” marketing campaign
ST. Louis (October 24, 2023)–Ronzoni, America’s No. 1 regional pasta brand, is relaunching with a refreshed brand identity and integrated marketing campaign that honors its 108-year heritage while adapting to the needs of today’s dynamic shoppers. To do. The brand was acquired by St. Louis-based 8.th Avenue Food & Provisions will introduce a new logo, website and packaging design in 2021 to inspire customers to explore Ronzoni’s 30+ pasta shapes and enhance the shopping experience for consumers.
“Consumer insights confirm Ronzoni’s role as a beloved pantry staple in American households and the importance of ease of shopping and findability in form,” said Tricia Schuler, senior director of brand marketing. ”, referring to New York-based Ronzoni’s initial packaging design conception and testing. Bulletproof, Inc. “Understanding the perceptions and motivations of pasta consumers was critical to guiding Ronzoni’s new strategy.”
Ronzoni partnered with St. Louis-based Marketplace Branding to deliver a positioning strategy based on an evolutionary approach, and the ultimate visual identity and packaging design.
“The new identity bridges Ronzoni’s heritage to its next evolution,” said Shelby White, Marketplace Creative Director. “To ensure consumer recognition, we have intentionally retained familiar elements, such as the primary blue color and the arched logo typography. At the same time, we have a brighter color palette and very realistic pasta shapes. The introduction of illustrations improves shelf visibility and helps consumers find their desired shapes or explore new shapes.”
Consumer tests confirmed that the new packaging design is still recognized as the Ronzoni brand, but ‘better’, in association with the key attributes of modernity, reliability and high quality.
This strategic rebranding effort will be realized through “The Shapes of Ronzoni” marketing campaign launching this fall across a variety of channels including social, digital and in-store media.
“We are excited about the next chapter of Ronzoni’s story and are dedicated to ensuring that Ronzoni remains a presence in our lives and on our plates for many years to come.” said Schuler.
For more information about Ronzoni, please click here. www.ronzoni.com.
About Ronzoni®
Ronzoni is the No. 1 local pasta brand in Japan. Founded in 1915 in Queens, New York by Emanuele Ronzoni, Ronzoni Pasta has been energizing life and all its vitality for more than 100 years. Ronzoni offers pasta in a variety of shapes and varieties to meet the diverse and unique needs of consumers. owned by 8 peopleth Avenue Food & Provisions’ Ronzoni Pasta is sold primarily through chain stores and independent retailers in the Northeast, Southeast and Mid-Atlantic, with select distribution nationwide. For more information, please visit: www.ronzoni.com or connect Facebook, Instagramand pinterest.
About 8th Avenue Food & Provisions, Inc.
8th Avenue Food & Provisions is a leading private label consumer products holding company based in the United States and Canada. It manufactures private label and branded food products, including nut butters, dried fruit and nuts, granola, and pasta, which are sold primarily to retail, food service, and food ingredient customers. 8th Avenue Food & Provisions was formed in October 2018 to combine the private label businesses of Post Holdings and is owned by Post Holdings and other third parties. For more information, please visit: www.8ave.com.
