The concessions at the Masters are legendary, with some popular items such as pimento cheese sandwiches, but mostly at low prices unlike any other sporting event in the country. When it comes to course dining, it’s clear that Augusta National cares less about making money and more about creating an enjoyable experience for its patrons. Merchandise is a different story.
Not that Masters merchandise is a rip-off, but more in line with what you’ll see at other golfer tournaments. If you’ve ever been to an event, you know Augusta National is in crazy business. Still, it might surprise you to see how much business is going on in his week in April.
Sports business content producer Joe Pompliano’s tweet got a lot of attention this week and for good reason. The numbers Pompliano posted in a thread about the Masters’ various sources of income were: Forbes Justin Teitelbaum Ahead of the 2022 tournament, it’s a sight to behold.
In other words, Augusta National earned an additional $16,000 for the time it took to read this far. The club makes about $1 million an hour, $10 million a day, and on average he makes $70 million a year, which translates to $3.5 billion in “B.” That’s $1 billion more for him than J.Crew. Talk about scraping it.
Of course, one of the reasons the Masters make so much money with their own logoed polos made by outside brands like Peter Miller is that they’re only available this week. directly.
That’s why you see people walking around with huge bags full of apparel after getting something for family and friends. Why are there long lines just to get into the main merchandise shop? And why do we see things like the Master’s Garden Gnomes making big bucks on eBay? you get the point. This stuff is hard to come by.
By the way, according to a Forbes article, the Masters still made $8 million from the concession, despite such a reasonable price. Merchandise, however, makes up about half of the tournament’s total revenue. And if you listen closely, you might hear hordes of cash registers honking as the event unfolds.
