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At Leftovers, we highlight some of the product ideas that pop up here and there. Some are interesting, some sound great, and some are types of ideas we wouldn’t even dream of. I can’t write about everything that has been sent to me. So here are some remaining excerpts from my inbox.
Chips Ahoy! Asking for jumbo size cookies too much
Chips Ahoy! Thinking big.
of Brands owned by Mondelēz International include: Launching Big Chewy Version of Iconic Chocolate Chip Cookie It’s three times the original size.
Jumbo cookie with 4 times more chocolate chips than conventional cookies Chips Ahoy! A chewy cookie.
This larger version of the 61-year-old classic chocolate chip cookie is a traditional, Chocolate brownie and chocolate caramel.
“From original cookies to the latest innovations, Chips Ahoy! “Our fans have long enjoyed our iconic brands and mouth-watering flavors,” said Jen Levine, Senior Brand Manager. Chips Ahoy! The United States said in a statement. With the release of “ chips ahoy! Big Chewy Cookies is also excited to be your on-the-go cookie option, offering indulgence and happiness in every big, delicious bite. ”
In recent years, the $1 Billion Chips Ahoy! brand has garnered widespread interest from Gen Z consumers looking for sweet indulgent treats.
Due to its popularity among young people and growing interest in the snack among a wide range of demographics, Chips Ahoy! was born. One of Mondelez’s fastest growing brands. Sales are increasing by “double digits” every year.
Chips Ahoy! According to the company, it is a dominant force in the chocolate chip cookie category, with over 53% of the market share.
Mondelez has moved aggressively in recent years to expand its cookie range into other flavors and formats, including Thins, Red Velvet, S’mores, Minis, Hershey’s Chocolate and Reese’s Chocolate Filled Products.
—Christopher Doering
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Provided by Lifeway Foods
Lifestyle changes to trendy flavors
A leading brand in the cultured dairy space aims to create a buzz with 10 new flavors of kefir.
lifeway foods Announcement of new flavor of fermented milk drinkcites the growth of lactose-free probiotic products as an indicator of the growing demand for its flavors. The drinks come in 8-ounce bottles and are designed to be taken on the go.
The new flavor lineup includes Pink Dragon Fruit, Passion Fruit Lychee, Hot Honey, Guava Jackfruit, Coconut Pineapple, Pistachio Rose Vanilla, Grapefruit Elderflower, Wild Blueberry Lavender, Tallow Velate, and Matcha Latte. It is now available nationwide.
Lifeway said in a press release that it is capitalizing on unique trends on the rise among young people, such as the growing popularity of “spicy” flavors and Asian flavors. One of the flavors listed, Ube, was named the 2024 flavor of the year by Japanese ingredients manufacturer T. Hasegawa USA, noting its bright purple hue and nutty-sweet taste.
“With trendy flavor profiles, these new Lifeway Kefir products are available not only in convenience stores and college campuses, but also in mass-market grocers looking to stay ahead of the exploding trends in hospitality and social media. and club channels,” said Julie Smolyanski, CEO of Lifeway. statement.
The fermented dairy sector continues to expand its scope as consumers seek gut-healthy alternatives to yogurt, which is considered to have less health impact. The kefir category is expected to be worth $1.8 billion by 2034, growing at a compound annual growth rate of 3.6%. According to Future Market Insights.
—Chris Casey
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Permission granted by Boboz
Bobo’s bites the fig with new product line
Colorado-based snack brand Bobo’s has a new star ingredient in its latest product line.
The company’s fig bars will be available at Whole Foods Market and Amazon starting this month.
The new bar comes in two varieties: Original Fig and Blueberry Fig, and Bobo hopes to elevate the brand into a well-known name in the healthy snack category.
“These are long-awaited additions to our product lineup, and our goal is to continue to showcase Bobo’s dedication to innovation and quality,” CEO TJ McIntyre said in a press release. The new addition will help the company meet growing demand for healthier snack options, it added.
Consumers are becoming more careful about what they eat, and food manufacturers are responding with products with fewer ingredients.
Recent HealthFocus International Reports It turns out people are treating snacks with the same scrutiny. They expect healthier options when it comes to their food options, even in the luxury category.
The Bobo’s brand began nearly 20 years ago when mother-daughter duo Beryl and Alex “Bobo” Stafford wanted to bake oat bars and bring them to a wider audience.
The company then relaunched in 2016 with new packaging and flavors and a new CEO in McIntyre, who has led Colorado’s natural products industry for more than 20 years.
Bobo’s currently offers more than 28 oat bars, ranging from peanut butter chocolate chip to peach, cinnamon raisin oats, and more.
In August 2023, Bobo’s partnered with Loveland, a Colorado-based bakery and warehouse, to expand its production capacity.
Bobo’s currently operates two categories of business: lunch boxes, which feature “oat treats” such as gingerbread oat bites and strawberry PB&J oat snacks, and snack bars, which feature both oat bars and fig bars. Masu.
—Elizabeth Flood
