pop menu Ahead of the holiday season, the company released the results of an anonymous national survey that found that many U.S. consumers choose water and other non-alcoholic beverages when they go out to restaurants during the holiday season.
50% of consumers plan to eat at or order from a restaurant during the December holidays. When going out to dinner, 61% of consumers say they usually order a non-alcoholic beverage, and 33% of consumers say they drink water, most commonly tap water.
The data was collected from Popmenu’s anonymous national survey of 1,000 U.S. consumers conducted Nov. 17-18.
Restaurateurs point to a growing trend toward water and non-alcoholic beverages among consumers, with more than half (55%) of restaurateurs saying they expect guests to drink water rather than other beverages. Reports that it is selected.
That’s according to a nationwide, anonymous Popmenu survey of 874 U.S. consumers ages 21 and older conducted between September 6th and 7th. Additionally, a survey of U.S. restaurant owners and managers was conducted from September 5th to September 20th. The company noted that totals may not add up to 100% due to rounding.
“Whether the choice is budget-driven, lifestyle-driven, or simply a matter of preference, water is the go-to beverage for restaurants,” Pop Menu co-founder and CEO Brendan Sweeney said in a statement. It is becoming,” he said. “However, steady demand for spirits, wine, beer, and other beverages will continue during the holiday season and beyond. Most restaurateurs believe that alcohol purchases by guests have increased year-over-year (year-over-year). The same goes for beverages and non-alcoholic beverages.
Half (50%) of restaurant owners who serve alcohol said their alcohol purchases remained the same compared to last year, while 22% said they had increased. 28% said alcohol sales had decreased. The study found that consumers spend an average of about $30 on alcohol when they have dinner at a restaurant.
When asked about their favorite cocktail during the holiday season, one in four consumers said the margarita was their most popular choice. Pop Menu says Whiskey Sour, Mimosa, Bloody Mary and Old Fashioned round out the top five. When ordering a cocktail, 46% of consumers specified the top liquor.
Meanwhile, among those who order alcoholic beverages at restaurants, drinks containing hard liquor were ranked the most (41%). Tequila and vodka were chosen most often. 35% of consumers chose beer when ordering alcohol, 21% ordered wine, and 3% ordered another type of alcohol.
According to Popmenu, nearly one in five consumers (18%) have ordered an alcoholic beverage to-go from a restaurant. 53% of consumers said they had never ordered alcohol to-go but would consider it.
More than half (58%) of restaurant owners said their purchases of non-alcoholic beverages remained the same compared to last year. 24% said it had increased, and 19% said it had decreased. The survey found that most operators (59%) offer mocktails and non-alcoholic versions of beer, wine and spirits.
When it comes to non-alcoholic options, soft drinks are the most popular choice, with 51% of consumers choosing them. Tea and water were also top choices.
When it comes to drinking water in restaurants, 42% of consumers prefer tap water, 30% prefer bottled water, 8% prefer sparkling water, and 20% of consumers say they don’t drink water at restaurants. .
