TikTok plans to shut down the confusing TikTok Creator Fund and replace it with the TikTok “Creativity Program Beta.” This appears to be designed to encourage longer-form content, and is only slightly less confusing. The video hosting platform announced in a press release on Monday that the $2 billion TikTok Creator Fund will close on December 16th in the US, UK, France, and Germany. Instead, eligible creators are encouraged to apply to the new TikTok Creativity Program.

according to Monday blog post, with at least 10,000 followers and at least 100,000 views in 30 days, are eligible to participate in this new initiative. However, unlike the old TikTok Creator Fund, which was open to most videos that complied with the terms of service, this new fund is a bit more limited. The video must reach his 1,000 views, must not be in duet/stitch/photo mode, must not be sponsored content, and must comply with our Terms of Service. Video monetization may be refused, but the user has 30 days from receiving the notification to appeal the decision.

To increase your chances of getting a big payout, TikTok recommends creating videos on your blog that are at least one minute long, and “30 minutes” at most.upload 20 minutes or more That doesn’t seem to be possible at this point, and a TikTok spokesperson wouldn’t reveal whether it’s a feature of the TikTok creativity program, despite answering several other questions about the program. did.

The highly criticized TikTok Creator Fund Spring 2021 Initially worth $200 million, it eventually grew to $2 billion, with all eligible creators getting a share of it.It may seem like a lot of money, but when you spread it out, 1 million creatorsthe payment was incredibly small…


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*First published: November 8, 2023 at 12:19pm CST

Stephen Asearch

Steven Asarch is an internet culture reporter covering Twitch and YouTube. After he graduated from Baruch College, he wrote for IBT Media, Newsweek, and Insider. In 2021, he executive produced the Discovery+ documentary series “Onion in Real Life.”



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