OJO Pro+ caters to a handful of teams in each market. This product is one of OJO’s two new offerings aimed at providing agents with quality leads and insights.
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Nearly two-and-a-half years after launching its agent referral network, real estate technology startup OJO is now debuting two new lead generation programs targeting its highest-performing teams.
Chris Heller
The company 2 new programs OJO Pro and OJO Pro+. Both programs build on his OJO’s existing referral program, offering both teams and agents live lead referrals, concierge services and more. However, OJO Chief Real Estate Officer Chris Heller told Inman that for OJO Pro+, the goal is to work exclusively with a small number of top performing teams in each market.
“We partner with those teams on a very deep level,” Heller explained.
Specifically, this means teams participating in OJO Pro+ will receive bi-monthly phone calls with their success managers, data insights that track program return on investment, and exclusive referrals from OJO’s referral network. means to receive Users work with mobile or desktop computers and interact with the program through her web-based apps, including a “Performance Dashboard”.
Two images showing the OJO Pro+ user interface. Credit: OJO
Jeremiah Taylor, OJO’s vice president of real estate and mortgage services, told Inman that the program is aimed at “top teams in any market looking to secure their share of the opportunity.” In other words, OJO plans to limit the program to 2-5 teams in certain markets.
Jeremiah Taylor
The company quietly began rolling out OJO Pro+ in late March and now has about 200 teams registered, Taylor said. The company expects the participating teams to grow to around 500 teams by the end of the year, with even more rapid growth likely in 2024. Taylor said the company already has inquiries from nearly 1,000 teams interested in joining, but the OJO is handpicking participating teams. sign up
OJO Pro+ uses a hybrid payment model. Users pay an upfront ‘platform fee’ and a ‘success fee’ based on prospects that close deals. Prices vary widely as the company tailors its programs and their costs to each team’s needs. But Taylor said current participants typically pay between $3,000 and $5,000. However, the smallest participating team pays him around $1,500, while the largest team pays him as much as $50,000.
One thing that can affect the price is the number that the referral team wants. Among other things, OJO is getting leads through the home search site Movoto, which it acquired in 2020. However, unlike other online lead generation programs, OJO uses a call center staffed by real people to receive and review leads. This will allow the company to connect would-be real estate consumers to agents over live calls.
Teams using OJO Pro+ sign up for a 6-month contract.
Another new product from the company, OJO Pro, is a similar product, but aimed at individual high-performing agents. The service structure is similar, with both a monthly platform fee and a success fee. Fees are tailored to the needs of the participating agent, but are generally lower than those paid by teams using his OJO Pro+.
Similar to OJO Pro+, OJO Pro provides users with lead referrals, concierge services, and data to track ROI.
The new product launch comes at a time when competition for agency business is fiercer than ever. Companies like Zillow have long made a lot of money by sending consumers to agents. Recently, however, he’s seen other companies such as CoStar encroach on the incumbent’s territory. With the changes in the market over the last year, the competition has increased. With fewer deals to make and fewer consumers to close, the prospects that actually generate revenue are only getting more valuable.
Against this backdrop, OJO positions itself as a unique company, arguing that lead quality is a competitive advantage thanks to human scrutiny and the ability to connect people live. .
OJO also believes the new Pro and Pro+ services will allow it to build stronger relationships with the agents they serve, which will further enhance the company’s value proposition.
“We want to build these partnerships,” Heller concludes of the team using OJO Pro+. “And we want to build long-term relationships with them.”
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