Sidekick was developed by San Francisco-based boutique brokerage firm Avenue 8. It primarily uses a text interface to send commands, retrieve data, perform tasks, and more as a general “visual” interface. Currently available to SFAR members.

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The 4,000-member San Francisco Association of Realtors (SFAR) has partnered with a software application called Sidekick that uses artificial intelligence to automate various business operations for real estate agents. The news was shared with Inman in a May 6 press release.

The product will launch in late 2023 with the goal of enabling the industry to quickly request market data and insights, from which they can quickly perform home valuations, among many other business tasks, the release said. states. Being a virtual assistant, it costs less than 1/10th of the cost.

michael martin

Sidekick was developed by a boutique brokerage firm based in San Francisco Avenue 8. It primarily uses a text interface to send commands, retrieve data, and perform tasks, and in many ways functions like a typical “visual” interface.

“It’s important that agents demonstrate value across two vectors: specific knowledge and speed,” Sidekick co-founder Michael Martin told Inman in a November email. “Many people have the former, but the latter is limited. Even if you have worked in this industry for 20 to 30 years, the ability to quickly generate, analyze, and assemble information across different modalities is very limited. It’s difficult. What’s important is functionality and speed, not personality, face, or name.”

Martin is also co-CEO of Avenue 8.has offices in California’s Bay Area, the Los Angeles metropolitan area, New York City, and Palm Springs, and plans to expand further in the future. In November, he shared plans including the company’s intention to roll out Sidekick as a standalone product.

Martin said San Francisco is a hub for AI, so it made sense to offer the technology to San Francisco’s most high-profile organizations first.

“The rise of generative AI is already changing the way agents work, and following the anticipated changes in how agents earn commissions, Sidekick is committed to helping agents, teams, and brokerages support their clients and customers. We are finding new opportunities to enhance the way we execute all of our mission-critical aspects,” Martin said in a May 6 release.

Partnering with a real estate agent association is a proven way for technology companies to gain exposure, user feedback, and, of course, sales. This connection is especially serendipitous considering Sidekick’s origins.

SFAR members can use the new app to build CMAs, publish market reports, search listings, create unique real estate marketing content with computer vision talent, and even manage their calendars and email. Masu. According to the release, the app only allows you to learn more skills and usage preferences of each user.

“Sidekick is a compelling tool that gives San Francisco real estate professionals a competitive advantage by helping them complete their work faster without sacrificing accuracy,” said SFAR Chief Technology Officer. Jay Pepper-Martens said in a press release. “Their novel approach to using the latest AI technology to access a sophisticated agent set of tools is not only powerful, but also incredibly fun to use.”

app is not just a rewrapped product, it’s built on top of OpenAI’s offering and represents Avenue 8’s iteration of improving an experience so broken that it was the subject of multiple lawsuits questioning how agents are compensated. It’s in line with our beliefs.

Sidekick was honored at the 28th Annual Webby Awards as “Best AI App” in the “Products & Services” and “Work & Productivity” categories across all industries in which it submitted products.

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