At Leftovers, we highlight some of the product ideas that pop up here and there. Some are interesting, some sound great, and some are types of ideas we wouldn’t even dream of. I can’t write about everything that has been sent to me. So here are some remaining excerpts from my inbox.
Flip a Pop-Tart and eat pancakes
If you’re craving diner pancakes for breakfast or a snack, Pop-Tarts has found a convenient new way to enjoy them.
Pop-Tarts is taking a diner classic and bringing its latest flavor innovation to shelves this month. The Kellogg-owned brand said: Enjoy the traditional taste of freshly baked pancakes with every bite of Pop-Tarts Frosted Chocolate Chip Pancakes.
Featuring real chocolate chips, this product is topped with sweet maple-flavored icing and sprinkled with decadent chocolate chip flakes.
“Pop Tarts fans know and love this brand for reimagining familiar flavors into crazy good toaster pastries, and the new Pop Tarts Chocolate Chip Pancake flavor is no exception,” said Pop Tarts Senior Director of Marketing. , says Heidi Ray. stated in a statement. “Fans can enjoy the enchanting taste of buttery and chocolatey pancakes anytime, opening up a whole new world of breakfast and snack experiences.”
Frosted Chocolate Chip Pancake Pop-Tarts will debut at Walmart this month and roll out to retailers nationwide in December.
Kellogg’s aims to keep the brand fresh for consumers who seek variety, so Pop-Tarts is no stranger to new and novel flavors. In the past, we introduced frosted chocolate churros, pretzels And through a partnership with Dunkin’ Donuts, we’re introducing Frosted Chocolate Mocha and Frosted Vanilla Ratter.
Pop-Tarts is a valuable brand for Kellogg, with sales of approximately $800 million in 2022. According to a recent presentation. The Michigan-based company noted that U.S. retail sales increased 8% last year compared to 2021. As Kellogg prepares to separate its cereal and snack businesses, PopTarts will join Eggos and Rice Krispies as key drivers of growth in the newly independent snack division.
— christopher dohring
Somos Foods Burrito Bowl Kit
Somos offers ready-made burrito kits to Target
Back to school is in full swing and it’s that time of year when you can avoid long lines and wait times and get ready-to-cook meals.
Plant-based Mexican food brands Burrito Bowl Kit now available at participating stores nationwideThe company announced Tuesday that it will also have several products in its existing portfolio on store shelves, including rice, beans, vegetable side dishes, and its newest product, Salsa Matcha, a Mexican chile crisp seasoning.
Exclusive to Target, burrito kits come with two servings per container and can be prepared on the stovetop or in the microwave in under 5 minutes.
The kit comes in two flavor variants. One is the Salsa Verde, which features a plant-based taco filling made with salsa verde, and the other is the Smoky Chipotle option, which combines mushrooms cooked in a spicy adobo sauce with pinto and black beans.
A QR code on each kit links to a video of co-founder Miguel Real and his mother preparing the burrito kits in a kitchen in Monterrey, Mexico, giving customers a taste of home-cooked food. You can also provide
The launch coincides with back-to-school season and Hispanic Heritage Month, which is celebrated from September 15th to October 15th.
A recent study by Civic Science found that although Italian food remains the most popular nationally, Gen Z and Millennials are seeking Mexican food as their favorite. I chose it first.
of Ready-made products market is expected to grow significantly Over the next few years, this growth is expected to grow to $248.13 billion by 2029, at a compound annual growth rate of 6.8% from 2022 to 2029, according to Fortune Business Insights.
The brand was founded in 2021 by a group of Mexican-American friends who noticed a lack of traditional, convenient and delicious meals in typical grocery stores. So they built the Somos brand around family recipes.
“One of our goals with Somos is to make it as easy for American consumers to pick up a box of pasta and a jar of marinara sauce and make a Mexican meal in their home kitchen. ,” Leal said in a statement. “The Bowl Kit is the perfect solution to help you comfortably prepare delicious Mexican dishes that showcase the richness of Mexican cuisine without spending hours in the kitchen.”
— elizabeth flood
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Provided by Kentucky Coffee
Kentucky Coffee pours whiskey into cold brew beer
Kentucky Coffee, which makes coffee-flavored whiskey products, is entering the RTD space for the first time.
The brand is Debuts line of canned hard cold brew cocktails, made with premium whiskey and cold brew coffee. Each 12-ounce can contains 5.9% alcohol by volume and comes in three varieties: black, vanilla, and mocha.
Don dublerThe CEO of Atomic Brands, Kentucky Coffee’s parent company, said in a statement that the brand aims to bring coffee into the ready-to-drink alcohol space, similar to hard seltzer, lemonade and tea. Ta.
“Coffee and whiskey are loved on their own, and when blended together they work together naturally,” Dubler says. “This is a timeless pair that has been largely ignored in the RTD space. We’re excited to bridge that gap for consumers.”
Ready-to-drink coffee continues to grow in popularity as consumers look for convenient ways to access their morning beverage. A Mintel report released this year valued the RTD coffee sector at $26.3 billion, which is expected to increase to $42.4 billion by 2030, the brand said in a press release.
Kentucky Coffee isn’t the only caffeinated beverage-inspired drink on store shelves. Last month, restaurant giant Dunkin’ 2 lines of ready-to-drink cocktails: Spiked iced coffee and spiked iced tea containing malt-based liquor at 6% and 5% alcohol by volume, respectively. The two lines each include four different flavored beverages and are “perfect for day or night fun” for Dunkin’ fans ages 21 and older, and are available throughout the East Coast and Texas.
— Chris Casey
