At Leftovers, we highlight some of the product ideas that pop up here and there. Some are interesting, some sound great, and some are types of ideas we wouldn’t even dream of. I can’t write about everything that has been sent to me. So here are some remaining excerpts from my inbox.
Mrs. Butterworth eats a Dunkin Glazed Donut
Mrs. Butterworth’s brings the sweet flavor of glazed donuts to other popular breakfast staples: pancakes and waffles.
Developed in partnership with Dunkin’ culinary experts, ConAgra Brands’ new product reportedly recreates the sweet vanilla flavor of the popular fried glazed pastry. In addition to pancakes and waffles, the syrup is touted as an addition to items such as yogurt, oatmeal, and biscuits.
“We know people love the taste and flavor of Dunkin’ Glazed Donuts,” said Brian Gilbert, Dunkin’ Vice President of Retail Business Development. stated in a statement. “We wanted to find a way for people to enjoy our famous donut flavor in addition to their favorite breakfast foods at home.”
Syrup is available at grocery stores, mass retailers, and online.
In ConAgra’s case, the syrup allows the Chicago company to combine its popular breakfast menu, Mrs. Butterworth, with another Dunkin’ breakfast menu item, increasing the product’s chances of standing out in stores. At the same time, young people looking for variety and consumers who love glazed donuts are likely to be attracted to this novel syrup.
Dunkin’ has been a popular branding partner for food and beverage companies for years.
Coffee and donut chain stores include Partnered with Bellring Brands’ Dymatize, nutritional and bodybuilding supplements, glazed donut flavor.dunkin Introducing ready-to-drink canned iced coffee drinks Inspired by chain bakery treats.and Post Holdings partners with Dunkin’” is launching two new cereals: Caramel Macchiato and Mocha Latte.
—
spirits maker absolutely Seeing potential in premixed cocktails
As consumers seek convenience in their alcoholic beverages, Pernod Ricard is expanding its presence with eclectic cocktails that are easy to pour at home.
Major spirits company announces release of premixes absolute Cocktail line starts with two flavors: vodka. Mojito And raspberry lemonade. The contents of the drink are absolute It’s made from vodka with simple syrup and natural fruity flavors. Each 750ml cocktail bottle contains 15% alcohol by volume.
“We are excited about prepared cocktails as they are the fastest growing spirits category and are on track to overtake wine and spirits this year. absolute We are officially entering the ready-to-serve space,” said Reshma Dati, Absolut’s senior director of marketing, in a statement.
Pernod Ricard cited Nielsen data showing demand for ready-to-drink spirits is increasing. The company also cited information from IWSR that identified strong support for Mojito and Raspberry Lemonade flavors.
Pernod Ricard, which has long been a bar staple, is increasing its Swedish vodka presence in the ready-to-drink alcohol space.
The companies have partnered on a premixed cocktail called “Coca-Cola.” absolute Vodka & Sprite launched this month in several European countries. absolute We’re also collaborating with Ocean Spray on RTD canned vodka and cranberry cocktail drinks. The alcohol brand also sells a variety of other canned cocktails, from pineapple martinis to mango his mules.
As inflation accelerates, consumers looking to spend less on drinks are turning to spirits and cocktails they can make at home. Spirits maker Bacardi said in its 2024 Cocktail Trends Report released in January that consumers are increasingly making drinks at home and seeking unique escapist flavors.
— Chris Casey
Old El Paso and Cinnamon Toast Crunch team up to create Sweet Shell
General Mills is developing a sweet dessert taco shell that combines characteristics of its two brands in time for Sunday’s Super Bowl.
Dusted and infused with cinnamon sugar, the taco shells stand up to create pockets that can be filled with ice cream, Nutella, apple pie filling, or peanut butter.
“Old El Paso is a great place to start,” said Jenny Jonker, experience manager for the Old El Paso brand. stated in a news release. “This collaboration between Cinnamon Toast Crunch and Old El Paso combines some of the most valuable players in the cereal and taco game for a unique format that will give you the sweet touchdown of taco night.”
The dessert taco shells come in a limited edition box featuring NFL superstars JJ Watt and Justin Jefferson. The taco shells will be available for a limited time at Walmart.com and in retail stores nationwide starting in March.
The popular taco shell brand is no stranger to incorporating new flavors into its products. Old El Paso’s Stand and Stuff line has experimented with a variety of flavors, from taki-flavored shells to ranch and nacho cheese.
Adding unique flavors such as red chili powder to masa tacos and corn tacos is a long-standing tradition along the Texas-Mexico border. Cinnamon is also essential in desserts and savory Mexican dishes, such as horchata, a sweet drink made with rice milk.
— Rose Palazzolo