At Leftovers, we highlight some of the product ideas that pop up here and there. Some are interesting, some sound great, and some are types of ideas we wouldn’t even dream of. I can’t write about everything that has been sent to me. So here are some remaining excerpts from my inbox.
Hostess pampers with two popular treats
Just two days after Valentine’s Day, Hostess is marrying two of the most popular snack products.
The brand that used to be Acquired by JM Smucker last year for $5.6 billionlaunch Shareable Hostess HoneyBun Donettes It offers a delicious twist to consumers who are wondering what to eat in the morning.
Honey Bun Donettes have the warm cinnamon and sweet vanilla glaze flavor of Hostess Honey Buns with the soft, fluffy texture of Hostess Donettes. This new breakfast snack is made without high fructose corn syrup, artificial colors or flavors.
“We know that snack lovers are increasingly looking for new flavor combinations, and the fusion of distinct flavors and textures provides a unique snacking experience,” said Smucker’s Director of Sweet Baked Goods Marketing. Vice President Chris Barak said in a statement.
HoneyBun Donettes will be hitting grocery and convenience stores nationwide next month.
The new mashup is only the second of its kind in the recent history of Hostess snacks, according to Smacker. The HoneyBun Donettes flavor combination comes from the success of last year’s Hostess Ding Dongs x Twinkies mashup. The combination consisted of a spongy cake and a special cream filling Twinkie covered in Ding Dong’s fudgy chocolate frosting.
Combining two products like HoneyBun Donettes is not a particularly new concept in the food space. This is especially true when a company combines his two private brands.
This new product not only leverages the popularity of the two brands, but also instantly increases the product’s visibility in the market. At the same time, the unique combination instantly captures the interest of consumers who want to try new and sometimes novel concepts.
For example, Clorox recently merged with Hidden Valley Ranch Salad Dressing Made with Burt’s Bees Lip balm. Mondelēz International is Ritz x Oreo mashup In 2022, we’ve combined our signature cookie and its cream filling with Ritz Peanut Butter Crackers. And Hershey previously embedded Reese’s Pieces inside Reese’s Peanut Butter Cups.
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Great pistachio offering
Wonderful tries a new pistachio
Leading nut brands are tapping into consumer demand for spicy, tangy, better-for-you snack alternatives with their latest products.
That’s excellent New shellless pistachio flavor debutsJalapeno Lime, available in 11 oz, 5.5 oz, and 2.25 oz bags.
“In consumer taste tests, Jalapeno Lime demonstrated strong flavor appeal and purchase intent on par with our top-performing flavors. We are proud to serve brand lovers with these bold pistachios. and we can’t wait to attract new buyers,” said Diana Salsa, Vice President of Wonderful. Marketing, she said in a statement.
This new product joins the shellless pistachio varieties first launched in 2019. The line also includes Chili Roast, Sea Salt & Vinegar, Sea Salt & Pepper, Honey Roast and Smoky BBQ.
Gen Z consumers are the first generation to list Mexican food as their favorite cuisine, so snack makers are leaning heavily into spicy flavors. Takis is best known for its hot chips. We have expanded our product lineup. It has increased significantly over the past two years. PepsiCo’s Frito-Lay is capitalizing on the popularity of its Flamin Hotline with a new product. Doritos Dinamita Stick Extension It was released last month.
The nut category has benefited from many consumers’ desire for more nutritious snacks with added benefits such as protein.
Pistachios are expected to be worth $5.8 billion by 2029, growing at an average annual growth rate of 4.47% According to Mordor Intelligence. In 2022, Wonderful Pistachios & Almonds became the best-selling well-known brand in the snack nuts category, beating out Kraft Heinz and Blue Diamond, with sales of $975 million. According to Statista data.
— Chris Casey
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Provided by: My/Mochi
I/Mochi will have a bite for breakfast.
After reimagining the ice cream space, My/Mochi turned to waffles.
The company’s Waffle Bites are the first-ever frozen waffles made with the sweet rice flour used in traditional mochi. The company said it can be thawed or placed in the microwave and enjoyed for breakfast or as a snack on the go.
of snack is available in Original, blueberry and cinnamon. Waffle Bites are available at select Harris Teeter, Meijer, Shoprite and Smart & Final stores in the Northeastern United States.
“My/Mochi has been at the forefront of merging Japanese tradition and snack culture,” Bridget Wolf, My/Mochi’s chief marketing officer, said in a statement. “My/Mochi fans are always looking for more ways to eat mochi. By using mochi to add a fun twist to everyday foods like waffles, we’re introducing the unique mochi experience to even more people. can do.”
My/Mochi started in 2017 Since then, we have moved our ice cream products into categories such as dairy-free and vegan.
Last February, the company hired the former Mr. Wolf. Head of Marketing and Innovation at Mondelēz International — Focused on new product lines beyond ice cream. My/Mochi for March 2023 is a strawberry banana and mixed berry smoothie product.
– Elizabeth Flood
