New renderings of the Silver Sevens Hotel & Casino. It will undergo an extensive renovation and rebranding and will be reborn as the Continental Casino & Hotel. (Credit: Bergman Walls & Associates & Silver Sevens Casino)
LAS VEGAS (KLAS) – A Las Vegas resort is set to undergo a “major renovation and rebrand” on the east side of the Strip.
According to Business Wire, Silver Sevens Hotel and Casino will be renamed Continental Casino and Hotel as part of the rebrand.
Renovation plans also include the return of the rooftop bar and lounge and Pink Taco Restaurant.
“This is an exciting chapter for our property and company, coinciding with the upcoming Las Vegas Grand Prix ZCG/Scuderia Ferrari Team Partner Fan Zone event. Our vision is to It’s about elevating the casino and hotel experience at Silver Sevens while staying true to history,” said Andrei Scrivens, CEO of Affinity Interactive.
To improve the overall guest experience, gaming operator Affinity Interactive (AI) plans to invest in its gaming offerings and introduce a variety of unique dining options, mentioned in Thursday’s release.
Silver Sevens Hotel and Casino is located east of the Las Vegas Strip, near Flamingo Road and Paradise Road.
