You don’t need super specialized or complex ideas to run a successful business. For example, the founders of Twilla Our desire to create a more comfortable pillow started with just a sewing machine. It doesn’t hurt to have a brother who is an entrepreneur and has a background in product design. To learn more about Twilla, check out this week’s Small Business Spotlight.
Business content
We sell unique pillows.
“We sell adjustable sleep pillows in queen, king and body sizes,” founders Mark and Peter Lane told Small Business Trends.
niche business
We provide simple and easy-to-use products.
Rane says, “There are other adjustable pillows on the market, but none adjust as quickly and cleanly as this, and none offer as much versatility as ours.”
the beginning of business
Creating products for your own use.
Rane explains: “The idea for Twilla started a few years ago when we were looking for a pillow for ourselves. There seemed to be a lot of good pillows on the market, but when we tried them, we were always disappointed. Designer So naturally we started evaluating all the pillows and creating our own prototypes. Before we even thought about turning it into a brand, we spent a lot of time behind the sewing machine. Ta.”
biggest victory
It is also supported by physical therapists and doctors.
Rane added: “That was big because we didn’t pay them to talk about our brand. We provide them with samples so they can try it out and hopefully tap into their experience and expertise. We had no expectations or pressure on them and they came back with great positive feedback.”
biggest risk
Launched on Kickstarter.
Rane said: “We always thought KS might be a good option for our company, but when we finally got ready to launch, going into the holiday season, we had little time to put everything together. We had no idea what we were doing, but together we pulled off an amazing launch. We gave it our all, and even though we could have failed, we finally made it. We had a very successful campaign.”
lessons learned
Be prepared to keep learning.
Rane explains: [xyz]”We’re now saying something closer to, ‘I’m excited to learn about that part of the business and become an expert.’
How to spend that extra $100,000
Spread the word about your first product.
Rane said: “As product designers, we’d like to use that money to invest in new ideas we’ve been working on. But the best thing we can do for the business right now is to Investing in a national advertising campaign to spread the word about pillows. As a new brand, we understand how important it is to get people’s attention to pillows.”
hidden talent
Sewing new product possibilities.
Rane adds, “We really enjoy sewing. It’s always fun to come up with new ideas because you can create prototypes quickly. Our company is still very small, so we’re flexible and have lots of ideas.” You can try it out.”
favorite quote
“You can never run out of creativity. The more you use it, the richer it is.” – Maya Angelou
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Image: Twilla, Mark and Peter Lane
