Diving overview:

  • Hershey names Deepak Bhatia as first chief technology officer And I am the newest member of its executive committee. Mr. Bhatia will begin his new role on October 23. Previously, he served as Vice President of Supply Chain Optimization Technologies at Amazon.
  • Reese’s, the maker of Dot’s Homestyle Pretzels and Kisses, said Bhatia brings expertise in automation, supply chain planning, optimization and simulation, artificial intelligence and predictive analytics.
  • The appointments come as food and beverage companies grapple with a rapidly changing technology environment, making it important for Hershey and others to have people who can help their businesses adjust and adapt. There is.

Dive Insight:

While food companies like Hershey’s must continue to excel at making attractive products for consumers to buy, a larger and equally profitable portion of their business is It comes from outside the walls. As the past few years have shown, supply chain disruptions can wreak havoc on businesses. At the same time, more companies are incorporating AI into the manufacturing, shipping, and storage of products, as well as measuring supply and demand.

“We are experiencing unprecedented technology innovation and are excited to be at the forefront of developing and executing technology-driven transformations that meet and exceed the evolving needs of consumers and customers.” Bhatia said in a statement.

Just as companies like Hershey have executives to oversee finance and operations, given the pace at which things are changing, companies need someone to oversee the technical issues that are impacting their business. . If they don’t, they risk falling behind companies that are incorporating them into their businesses and losing billions of dollars in revenue in the process.



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