The role of real estate agents has recently come into the spotlight as a result of class action lawsuits over real estate agent fees, but the feedback real estate agents most want about their work comes from two sources: home buyers and home sellers. .
new report from National Association of Realtors (NAR) surveyed buyers and sellers about what they look for in a real estate agent. And for all the talk about getting great deals when buying or selling, people still just want to find the right home and make the process go smoothly.
This was evident among homebuyers. When asked what they wanted their real estate agent to help them do, the most common answer was “finding the right home,” with 49% of buyers responding.
This concern also outweighed money-related factors. It may be surprising to learn that only 11% said they most needed help negotiating prices, and only 14% said they wanted help negotiating terms of sale.
Although responses from home sellers suggest that they are more concerned about financial issues than buyers, there are still practical issues that should be prioritized.
The most common response from sellers was to help market the home at 22%, followed by pricing the home competitively at a close second at 20%. We help you negotiate with registered buyers for as little as 13%. Logistics such as selling a home on the right schedule (18%) and preparing a home for sale (15%) are also frequently mentioned by sellers.
The study also revealed the different ways real estate agents market home sales. The hotly debated Clear Cooperation Policy (CCP), a NAR rule that requires real estate agents to list homes on NAR-affiliated Multiple Listing Services (MLS) within one day of signing a listing agreement, , is likely to influence these reactions.
When asked “Select all that apply” regarding marketing methods, 86% of sellers said an agent listed their listing on the MLS, which was the top choice. More outdated methods were also included in the survey, such as yard signs (61%), open houses (58%), and direct mail (8%).
