As a realtor, your relationships are everything. Best of luck this year as you make new connections and boost your business in the process.
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Knocking on doors is a powerful practice that leads to real results. However, I understand that this is not the case for everyone. Especially in an industry that relies heavily on social media and digital marketing to build connections. If that’s not to your liking, here are his four alternative strategies for reaching new clients.
Increase your social presence
Being out in public at social gatherings will likely allow you to connect with someone in the same room. Whenever possible, never turn down invitations to social gatherings.
Be sure to add a few events to your calendar that you host each year, real estate related or not. A holiday party at your home, a fundraising event at your local school, or a cocktail party at your listing.
Whatever it is, consider it a great opportunity to network and connect with potential clients. That means you need to bring in the energy. Get in the right mindset, think about your unique value proposition, and be prepared to showcase yourself ahead of the event.
If you’re looking to hone your networking skills, you only need to remember one question. What are you doing? Ask the person you’re talking to this question and they’ll probably respond with it. Talk about the market, your passion for your career as a real estate agent, and focus on the similarities between yourself and others. It’s a simple recipe for genuine connections and business momentum.
We color-code social events on our calendar to make it easy to see how much time you’re spending on new connections each week, month, quarter, and year.
join the community
Being involved in the local community is really important as a real estate agent. Clients not only want to work with people doing good things in the world, but they also root you in a community of like-minded people you can connect with.
Stay true to yourself, find a reason that works for you, and consider how much time you can devote to that task. Another opportunity to color code that calendar and gauge how much time you spend on charity work.
Look for Sponsorship Opportunities
When it comes to sponsorships, just like being involved in your local community, try to stay true to yourself and sponsor something that matters to you (children’s soccer team, jazz festival, fundraising race, etc.) Please give me.
When you choose your sponsorship, you are choosing your target audience, so choose wisely. What type of client are you trying to connect with? Who do you think it will resonate with? Put your energy in the right place — it’s a finite resource.
nurture existing relationships
Keep up with the people currently in your network. Put together a strategy for ongoing communication. Think holiday cards, regular newsletters, and occasional check-in texts. You want them to feel as though they are still in your heart – and they should be. I sowed the seed.
As a realtor, your relationships are everything. Best of luck this year as you make new connections and boost your business in the process.
