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If you are planning to go shopping Amazon Prime Day It’s coming soon, so you might want to watch out for fake reviews. Fake reviews are a serious problem for online retailers like Amazon because they can mislead consumers and undermine trust.
According to a study by Review42, fake reviews impact $791 billion in e-commerce spending annually in the United States. You know what I’m saying. There are tons of glowing 5-star reviews for products that are so-so at best.
So how are these fake reviews created? Well, some sellers have real users write positive reviews of their products, or they have access to hundreds of accounts. We pay or reward brokers who can review them. Some are using artificial intelligence chatbots to generate fake reviews that look like real humans and flooding online retail sites.
To address this issue, Amazon and other retailers are investing in new technology and processes to detect and prevent fake reviews, and taking legal action against those who post them.
Amazon is investing in new technology to combat fake reviews. (CyberGuy.com)
Read more: Amazon shoppers are being ‘bribed’ to leave positive reviews
Fake reviews are a game of cat and mouse.
Amazon says it actively blocked 200 million In 2022, suspicions of fake reviews from stores will increase. This may seem like a lot, but it’s just a drop in the bucket when you consider that fake review detection service Fakespot says that about 42% of all online reviews are fake.
It’s a cat and mouse game. Some of Amazon’s new technologies include machine learning, which analyzes thousands of data points to detect risks such as relationships with other accounts, sign-in activity, review history, and other signs of unusual behavior. Model included.
The company said it also employs specialized investigators who use sophisticated fraud detection tools to analyze and prevent fake reviews from appearing in-store.
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Amazon uses machine learning to prevent fake reviews. (Credit: Amazon)
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Amazon sues against fake review brokers
In addition to proactive technology to protect our stores, Amazon also takes legal action against fake review brokers, which are the source of many fake reviews. These are individuals or organizations that use AI tools or networks of fake accounts to write or solicit fake reviews for a fee.
Amazon said it has a team dedicated to finding and investigating fake review brokers. In 2022, Amazon claims to have taken legal action against more than 90 scammers who promoted and solicited fake reviews across China, Europe, and the United States, and an additional 94 bad actors by the end of May 2023. It has been announced that legal action has been taken against.
By prosecuting these cybercriminals, Amazon can deter others from committing similar criminal acts and obtain information that can help us identify and stop other fake review schemes. It is said to be helpful.
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Amazon is working on ways for customers to get real reviews
In response to the ever-growing threat of fake and misleading reviews, Amazon amazon vine We help our customers get genuine and unbiased product reviews.
Amazon Vine is an invitation-only program that selects the most insightful reviewers in the Amazon store to serve as Vine Voices. These reviewers can order products for free and share their product experiences with Amazon customers. the goal? To help shoppers make informed purchasing decisions.
Once shoppers are approved to join the Vine Voices program, they’ll be able to choose from a wide range of brands. These products will be delivered to your doorstep with free shipping. After trying these products, Vine Voices reviewers share their honest and unbiased reviews, whether positive, neutral, or negative.
These reviews appear alongside other customer reviews and are distinguished by a special badge that says “Vine Customer Reviews for Free Products.” Additionally, for anyone who is a member of the Vine program, every review left on Amazon will be badged and distinguished as a Vine Voice. This badge will appear next to your profile name for all reviews, whether or not they are related to Vine products.
Amazon monitors Vine Voices reviewers and evaluates the quality of their reviews over a six-month period. If your reviews are top-notch, you will remain in the program. If you don’t, they might get the boot.
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Vine Voices reviews are evaluated by Amazon for 6 months. (Amazon)
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Unite to fight fake reviews
Amazon isn’t alone in the fight against fake reviews. The company is part of the Trusted Reviews Coalition, a group of online retailers and platforms that share a common goal of securing trustworthy consumer feedback.
The coalition, which includes Amazon, Booking.com, Expedia Group, Glassdoor, Tripadvisor, and Trustpilot, aims to establish the global standard for trusted consumer reviews through continuous education, collaboration, and advocacy.
The first Fake Reviews Conference was held in San Francisco in October 2022. This year, they chose to hold their second EU meeting in Brussels on December 5-6.
The coalition hopes this meeting will strengthen public-private collaboration to stop fake reviews at the source.
How to tell if online reviews are fake
- Check reviewer history. Many fake reviews come from new accounts with little track record of leaving genuine reviews.
- Words or ideas that are repeated within a review. If you see a similar pattern from one good review to another, the same person may be leaving multiple reviews.
- Reviews posted together near the same date. If positive reviews suddenly appear in large numbers out of nowhere, these are often fake reviews. Check the dates of the reviews to ensure they are distributed.
- Verify the verified purchasers who actually purchased the item. Amazon has a verified badge program that shows if someone owns the product they’re reviewing.
- Use fake review detection Sites like Fakespot.com
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Here’s how to report a fake review on Amazon.
- Log on to Amazon.com and Sign in to your account
- find Product page of the item for which you have received an offer.
- Scroll down and Customer reviews section Find reviews that match your offer
- Please click Report abuse Click the button below the review and follow the instructions
- You can also send an email to communityhelp@amazon.com Offer and seller details
Amazon also warns customers against using third-party tools such as Fakespot, claims to detect fake reviews. A spokesperson for the company we spoke to said that these tools do not include information that Amazon has, such as the reviewer, seller, or product history, to accurately determine the trustworthiness of a review. , said it was often inaccurate and misleading.
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Amazon warns against using third-party tools to detect fake reviews. (CyberGuy.com)
The spokesperson also said that Amazon regularly reviews products and found that Fakespot rated product reviews as unreliable and that its findings were over 90% incorrect.
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Cart important points
Online reviews can be very helpful when buying something, but unfortunately not all of them are true. Some are fake or written by bots or paid people who don’t care about the product. That’s why the Coalition for Trusted Reviews is working hard to stop this behavior using technology, the law, and your help. They want to make sure their online reviews are honest and helpful. It’s not false or harmful. So if you come across a fake review, be sure to report it, no matter what platform you use.
What do you think about the issue of fake reviews and what Amazon and other online retailers are doing to combat it? Email us. Cyberguy.com/Contact
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