You may be an expert in running a business unit or leading a team. But do you know how to drive the agenda across your organization, especially if you have an idea that impacts its strategic direction? In this article, we’ll explore four key areas you can focus on to ensure you’re prepared for your agenda-setting mission. The following areas are covered: adopting a corporate perspective, leveraging strategic thinking, developing stakeholder awareness, and considering individual motivations and risks. Each area consists of questions you ask yourself to explore more deeply what you want to achieve and who you need to influence to get there.

You’re ready to make a big impact on your company’s strategic direction, but you don’t know where to start with your ideas. You think your company has an opportunity to explore new markets, but you don’t know which levers to pull. You want to drive important initiatives across multiple business units, but you don’t know how to position yourself to do so.


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