Just in time for the spring homebuying season, portal giant Zillow has released a new ad campaign aimed at celebrating the tenacity of Millennial and Gen Z homebuyers amid market headwinds. The ad series “Home Just Got Real” includes two 30-second videos and one 15-second video that explains why people buy, whether it’s a place for kids to grow up or a furry The house is spacious enough for friends) and emphasizes its length. They go to achieve their dreams.
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Just in time for the spring homebuying season, portal giant Zillow has released a new ad campaign aimed at celebrating the tenacity of Millennial and Gen Z homebuyers amid market headwinds.
The ad series “Home Just Got Real” includes two 30-second videos and one 15-second video that explores why people buy – a place for their kids to grow up and a furry friend. It emphasizes houses that are large enough for people to live in. They will go to any length to achieve their dreams.
“There’s no way around it. Buying a home today is difficult. So from a place of authenticity and empathy to show you the unfiltered reality of what it takes to get home.” It was important to us how we approached this campaign,” said Zillow Vice President of Creative and Performance. Media’s Jen Berger said: joint announcement With advertising company 72andSunny.
“From the first glimmer of possibility to the ultimate victory of homeownership, we empower buyers knowing that Zillow gives them the confidence and resources to navigate their own path to homeownership.” We want them to feel that they have been given the following.”
The lead ad, “The Journey Home,” chronicles a single mother and her daughter’s journey to find a new home. Her mother was disappointed when her first two listings were sold. However, her daughter presented her mother with one more item of hers and encouraged her to continue. They finally hit the jackpot and lovingly embraced each other in the front room of their new home.
The second ad, “DIY,” focuses on an LGBTQ+ couple and details the hilarious steps they took to qualify for a mortgage, including taking up knitting to save precious money on birthday presents. I’m explaining. The third ad, “Dog House,” praises her Zillow Premier agent’s tenacity in helping her client and her two furry friends find the perfect home.
Ravi Kandikonda, Zillow senior vice president of marketing, said the campaign reflects the evolution of consumers and their journey with Zillow.
“At Zillow, we recognize the evolution of the housing landscape,” he said. “Our latest campaign is a testament to the unique path to homeownership, the challenges homebuyers currently face, but also the victories many are celebrating.”
Kandikonda specifically emphasized that Zillow is trying to develop a housing super app. It’s a concept Zillow’s leaders are leaning into as rival Homes.com ramps up its campaign to dethrone Zillow as the top U.S. portal.
“This reflects Zillow’s evolution into a housing super app that provides innovative tools and trusted partners to guide people through the complexities of today’s dynamic marketplace,” he said.
At Inman Connect New York, Zillow President Susan Daimler answered questions about the app’s existence two years after it was announced.According to Daimler, the current Zillow app is teeth The Housing Super App is much more than a platform for viewing homes, thanks to several strategic technology acquisitions that allow Zillow to create an end-to-end experience.
“We’re trying to put all these pieces together to create a super app,” she said. “It’s not all of a sudden that she finds out at Inman that a super app is available. We’re literally working towards it every day.”
The ad debuted Sunday and will air on TV, digital and social channels, movies, Zillow-owned channels, and several targeted brand partnerships throughout the second and third quarters.
Email Marian McPherson