One woman said she accumulated 10,000 reward points and earned $800 worth of free Ulta products.
TikToker Kim Spader (@kspader79) Posted This week, we’re talking about her Ulta package, which she says included items for her daughter and her mother.
Spader explained that not only did she wait until she had 10,000 points, but she also had a 20% off coupon. In her comments, she states that she has been saving her money since April.
@kspader79 What are 10,000 Ulta Points for Free Products? #ultapoints #Ultra Beauty Hall #greenscreenvideo ♬ Original song – Kim Spader
The TikTok has more than 1.6 million views, and many commenters didn’t understand that Ulta reward points expire, at least at the basic membership level. Comments include things like “I like this!” From “I’ll cash it in for $3 lol” to “I bought him 3 Dysons with ULTA points”.
Spader says she was able to save so much money because she shops during Ulta sales. point multiplier, you can double or triple your points. Spader says points can be up to 5x or 10x depending on the offer, which is usually delivered via app or email.
@kspader79 How long did it take you to accumulate 10,000 Ulta reward points (and how much $$ did you have to spend 😳) #Ultrawords #Ultraword is the best ♬ Original song – Kim Spader
Of course, Spader said she was able to accumulate so many points because she regularly shops at Ulta for work.
“It’s based on your spending,” she said in another TikTok, adding that once you reach the Platinum or Diamond level, your points no longer expire like they do at the basic membership level.
“I buy a lot of big purchases and splurges during Ulta’s points multiplier sales to maximize my points on every purchase,” Spader tells The Daily Dot.
“A lot of people said in the comments that points are still awarded at the time of purchase, so it’s not technically free. I like to review for hobby and work, so I bought it anyway. I think I am.”
Over the summer, Ulta employees showed off similar deep discounts, with a combination of discounts and points bringing the total to 85 cents off nearly $800.
Other Ulta customers have recorded similar earnings thanks to points. Last summer, his TikToker named Dayanara reduced his total revenue of nearly $700 to less than $1.
The Daily Dot has reached out to Ulta for comment.
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*First published: October 25, 2023, 10:44 PM CDT
Audra Schroeder
Audra Schroeder is a senior entertainment writer at the Daily Dot, focusing on streaming, comedy and music. Her work has previously appeared in the Austin Chronicle, Dallas Observer, NPR, ESPN, Bitch, and The Village Her Voice. She is based in Austin, Texas.
