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TikTok went out of service for 14 hours over the weekend, and its future is now up in the air.
U.S. lawmakers called for the shutdown over concerns about China and national security. TikTok’s parent company, Chinese-owned ByteDance, was legally obligated to sell its shares. The company shut down the app in the US after it failed to sell by the January 19 deadline.
President Trump has now given the company a 75-day extension to comply.
Ankler’s new work Newsletter “Like” and “Subscribe” takes a deep dive into where the social media platform’s stars went during the power outage and where they might land if the app goes down for good.
Natalie Gervais writes that some of TikTok’s biggest competitors have sprung into action, with some reportedly offering signing bonuses and contracts to TikTok stars.
While Instagram Reels, YouTube Shorts, Snapchat, and even Substack seem to be targeting TikTok users, Gervais reports that some believe influencers are better diversified across social.
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