As we grow and change, changes in our identity are often invisible unless we make an effort to allow others to see the changes in us. This is especially true for people who have been with the company for a long time. If you feel like your co-workers aren’t recognizing your growth, the author recommends her three strategies: 1) Clarify the difference between how you are perceived and how you want to be perceived. 2) Let go of any work you are still doing related to your previous role. 3) Don’t be shy about convincing your stakeholders that you’ve changed.

Ten years ago, Tasha* was the seventh employee at a medical software startup, hired as an administrative assistant to the chief sales officer. Today, she has grown to manage her team of eight salespeople, and in total she is responsible for $22 million in revenue. When the chief sales officer recently announced her retirement, Tasha expected to be considered for her role.


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