What You Can Do To Support And Empower Women In Real Estate

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Women have come a long way in the industry, including the seven elected presidents of the NAR, but the facts remain cool.

According to the NAR, only 36.7% of commercial agents are women, women occupy more leadership roles (in real estate) than men, and women’s remuneration is on par with men, whether in commissions or salaries. not.

According to The Zebra, “In 2020, women brokers and distributors will 69 cents to a person’s dollar for the same job.This gap is 92 cents to dollars at the management level of real estate. “

Ah study According to CREW Network research, the pay gap between men and women in commercial real estate is about 10% (90 cents) per dollar for men, but the most startling gap occurs in bonuses and commissions at nearly 56%.

These studies show that despite the large number of women in the industry, some work under the archaic principle that women and men should be treated differently based solely on their gender. I’m here.

You may be asking yourself what you, as an individual or a brokerage firm, can do to support more women in this industry and beyond. We are here to help guide you in the right direction.

Offer mentorship opportunities

Our duty is to pave the way for the women who follow in our footsteps. Their success is our success, and if we do not continue to help each other, we will reach the top of the ladder. can’t get there.

The ultimate hope is that the cycle of mutual support and enhancement continues, and that both men and women offer mentorship opportunities to new agents. Are you an experienced agent with a new agent in the office? Consider “hiring” the new agent and showing her the tricks.

Establish yourself as a market leader

You must believe in yourself first before others believe in you. The best way to do that is to build confidence by demonstrating that you are a market leader.

Some ideas include: offering to write real estate articles for local news publications, partnering with mortgage brokers to offer free first-time homebuyer seminars, or Such as hosting events for women-owned businesses in your area. Wandering Wild – Women’s event.

Take advantage of opportunities through associations

Many leadership opportunities exist within the NAR (and state realtor associations). There are also women-only ones.

• Have you ever considered running for local government? The NAR supports prospective real estate agents running for public office and helps them develop a plan for success through independent spending programs.

Learn more about. Independent Spending – NAR.

• This year, the NAR and the National Realtor Women’s Council hosted a one-day leadership conference, awarding 10 winners $2,500 grants each.It funds local and state REALTOR® associations for new and innovative programs aimed at empowering women.

Learn more about. Women’s Development Grant

• WomanUP is an initiative by the California Association of Realtors that exists to “support women on their journey to the top of their careers.”

Find out more about WomanUP here. WomanUP-CAR

Find and support businesses owned by women, created by women, or with women in leadership positions

This information is usually readily available online through the About Me section. Before going to a store, even if it’s a new bakery or coffee shop, I actively seek out shops run by women. It may take a few minutes, but I know that the series of small decisions we make will ultimately lead to big changes.

There are endless ways we can continue to support other women and bridge the gender gap, but it starts with intention. , the future is female.

Amie Quirarte is a luxury real estate agent. Tahoe Luxury Properties in California and Nevada.connect with her Facebook Also LinkedIn.