Millions of drinkers around the world are making plans to quit drinking as part of a social phenomenon known as “Dry January.” But Gen Z is going beyond that. According to Gallup, only about 38% of young people are regular drinkers, and adult beverage companies aren’t the only ones taking note of this growing trend.
The tourism industry is also raising the bar for travelers who don’t drink alcohol. As the “sober-curious” phenomenon grows, more people are choosing to drink less, especially when traveling.
“It is no longer generally accepted that you need to drink alcohol to have fun. People are starting to question this myth, which is why demand for non-alcoholic drinks and non-alcoholic events and activities is increasing. It’s on the rise,” said owner Lauren Burnison. we love lucid.
Burnison launched his travel company in 2018 with a focus on offering alcohol-free itineraries. “Adventure travel was so life-changing and an essential part of my own readjustment since getting sober that I felt I had to share it with others.”
Although there are only a few baby boomers increased When it comes to drinking habits, only 42% of Millennials claim to drink, according to Gallup. For Gen Z, the total is even lower; 21% drink alcohol regularly.
The popularity of sober travel soars, and dry trips gain popularity.
Recent IWSR Beverage Market Analysis Research shows that non-alcoholic and low-alcohol beverages are worth $11 billion in the global market.
Expediathe world’s leading online travel agency, predicts that ‘dry trips’ will emerge as a major trend among travelers in 2024, and the travel industry is rapidly adapting.
Non-alcoholic travelers are realizing that they no longer need to settle for water or soda. They voice their opinions when they express interest in other options, such as mocktails, a term used to describe cocktails that do not contain alcohol.
“I stopped drinking a while ago,” says personal finance expert Chhavi Agarwal. Mrs. Daak Studio. “But to feel more involved in a social group, I often order a mocktail. My favorite drinks are a non-alcoholic mojito or a Virgin Mary. I like to drink alcohol with dinner. I love drinking and mocktails are the perfect way to do that.”
Hotels and resorts around the world are attracting attention
Research conducted on behalf of expedia brand We found that 50% of travelers say they are interested in staying in a hotel. Hotel Alcohol-free options such as mocktails and non-alcoholic beers are readily available.
“Hotels are rolling out delicious mocktails, adaptogenic drinks, teas, and serotonin sodas,” says Melanie Fish, chief trend tracker at Expedia Brands, who coined the term “dry tripping.” luxury hotel is leading the way.
in Brenner’s Park Hotel & Spais a 5-star property located in Baden-Baden, Germany, offering a wide range of non-alcoholic drinks on the menu. The Mount Royal Hotel In Banff, Canada, Phoenicians Scottsdale, Arizona, reflects this trend. The global shift towards non-alcoholic beverage options is not just a passing trend, it is gaining momentum around the world.
“We just returned from an all-inclusive vacation in the Dominican Republic to celebrate my mother’s 85th birthday,” says Adriana Copaceanu. recipe idea shop. “We don’t drink alcohol, so we made a reservation at the Hibachi restaurant and ordered a virgin mojito, mango tango, and pina colada. We were able to celebrate without alcoholic drinks and feel special. .”
Mocktails over cocktails: The motivation behind sober travel
Expedia’s research also revealed that one in four travelers cited their main reason for drinking less alcohol. vacation It’s about maintaining control. They also aim to improve mental and physical health.
“Wellness is now a more considered and integrated experience in hotels,” says future forecaster Rhiannon Jones. canthal. “When people travel now, they want to return healthy and rested.” Wellness tourism is the fastest growing segment of the wellness industry.
Tiffany McCauley, Owner The Gracious Pantry, “I drank a little too much, so now I only order mocktails.” I don’t feel very good when I drink alcohol, so I enjoy mocktails when I go out with friends. I still feel that sense of commonality without feeling sick after drinking with friends. ”
Some travelers cite religious beliefs as a reason for not drinking. “I don’t drink alcohol for religious reasons, so I always order a mocktail drink when I go to a restaurant,” says frequent traveler and restaurant owner Debbie Dahl. very delicious recipe. “Eight times out of 10, the mocktails I order are so delicious that I often end up ordering multiple glasses.”
Industry-leading non-alcoholic producer
Germany may be Europe’s leading beer producer, but it is now focusing on creating the best non-alcoholic and low-alcohol beers, wines and spirits on the market, and reaching new customer bases. The country is also one of the world’s leading producers of non-alcoholic beverages.
Adrian Clausing CEO Boser CaterThe company, known for producing Germany’s largest color-changing gin range, attributes its decision to create the new non-alcoholic product to the growing interest in healthier lifestyles. Masu.
Reuven Richter, co-owner boa distilleryHe said he and his two business partners “decided to create a non-alcoholic drink so that pregnant wives could have something to drink while everyone else was consuming alcohol.” says. The result is BOAR Zero, a non-alcoholic alternative that is 100% distilled and contains no preservatives or artificial additives.
German vineyard Making non-alcoholic wine, Alpilsbacher Klosterbrauu We export non-alcoholic beer to over ten countries around the world. Although alcoholic products account for a small percentage of sales, there is no denying the growing global demand for these non-alcoholic products.
As long as the market continues to grow, new product lines will emerge and low-key tourism trends will flourish, such as Gen Z leading a healthier, alcohol-free lifestyle.
This article was created by Media decisions Syndicated by Wealth of Geeks.