The HW Marketing Leader Awards honor the industry’s most innovative and influential marketing minds who continue to help their organizations grow and thrive. We reached out to previous year’s winners to ask what advice has helped them advance their careers as marketers, and what they have to say about the current housing market.
What’s the best piece of advice you’ve ever received?
“Always hire someone smarter than you!” — Kasia Stephenson, Vice President and Marketing Director Sierra Pacific.
“Take more risks. I’m a planner and usually risk averse, but a former mentor taught me that gambling is an opportunity for growth. Remember it should be – that’s how you learn and how you make it great!” — Jennifer Leonard, VP of Brand Strategy Aime.
What’s the secret to a successful marketing strategy in today’s housing market?
“Don’t take your clients for granted. Customer retention is the most important strategy in any market situation. There is no better selling tool than the voice.” — Romina Cusenza, Vice President of Marketing ACESQuality Control
“The real estate market is an ever-evolving situation, and marketing strategies that worked in the past may not be as effective today. As a result, be adaptable and open to change. is critical to success.” — Kara Taylor, Executive Vice President of Marketing atom
2023 HW Marketing Leader nominations close today, April 21st — don’t miss your chance to be ranked among the industry’s top marketing executives! click here nominate someone.
