According to the report, the next generation will rely on TikTok and Instagram personalities for news gathering and fact-checking, rather than mainstream media and journalists.
A survey conducted for the Reuters Institute for Journalism, part of the University of Oxford in the UK, found that 55% of TikTok users and 52% of Instagram users get their news from ‘personalities’ on their respective platforms. It turned out that there is
According to the 2023 Digital News Report, the percentage of people getting news from mainstream media and journalists on the same platform drops to just 33% on TikTok and 42% on Instagram.
Nick Newman, a senior researcher at the Reuters Institute, wrote in the report: “Perhaps the most shocking finding in this year’s report is the impact of traditional networks such as Facebook. It concerns the changing nature of social media, characterized in part by a decline in, and an increase in, engagement with “TikTok and various other video-driven networks.” “
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More young people are trusting their news to personalities on social media apps and regular users on platforms, rather than mainstream media outlets and journalists in general. (Matt Cardy/Getty Images)
Neumann said young people are more influenced than ever by “influencers” on platforms for trends, advice and now even news.
“Our data shows how this change is strongly influenced by the habits of the youngest generations, who grew up with social media and today often pay more attention to influencers and celebrities than journalists. to the news more clearly.” he wrote
This trend was not reflected in older platforms such as Facebook and Twitter, where people visiting these platforms chose to follow mainstream news outlets over personalities for news (43 vs 38, respectively). and 55 vs 42).
People under 35 are spending less time watching and participating in the news than in previous years. (Leon Neal/Getty Images)
TikTok also stands out among the list of social media platforms, including YouTube and Snapchat, as more users (44%) trust the “general public” to get their news. No other platform exceeded 37%.
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The 2023 Reuters Institute Digital News Report also found that more young people are choosing social media to deliver their news rather than going directly to news websites and apps.
The TikTok and Instagram logos are displayed on a mobile phone screen in this illustrated photo taken in Krakow, Poland, on November 14, 2019. (Jakub Porzycki/NurPhoto via Getty Images)
In 2018, nearly one in three young people (32%) chose a mainstream media website or app to receive their news online. That number will drop to just over 1 in her 5 (22%) in 2023.
Conversely, the number of young people who chose social media to get their news jumped from 23% in 2018 to 30% this year.
Only 1 in 5 young people (22%) choose mainstream media websites or apps to get their news online. (Bastian Slavbarz/NurPhoto via Getty Images)
For comparison, most (52%) of adults over the age of 35 chose to access online news by going directly to a news website or app. Only 24% of people aged 18 to 24 did the same.
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The report concluded that young people are increasingly criticizing news media widely run by politicians and others.
Rasmus Kreis Nielsen, director of the Reuters Institute, said in a preamble that these changes would represent a “more fundamental change” for broadcast news and digital platforms.
