Photo courtesy of Johnsonville
“The Office” star Brian Baumgartner and America’s No. 1 sausage brand Johnsonville are joining forces this week to show solidarity with “politically overserved” communities ahead of Election Day. Collaborated on a free sausage event in Scranton, Pennsylvania.
Pennsylvania, Wisconsin and other battleground states are at the center of a media storm ahead of the election, with major campaigns spending $81 million on advertising in Scranton alone. johnson building On Tuesday, hundreds of community members were invited to the Lackawanna County Courthouse Square in Scranton to lighten the mood.keep it juicy”
Baumgartner was in charge of the grill, handing out free sausages and posing for photos with Scrantonite at the event. Johnsonville and Baumgartner also carried slogans such as “Sausage Stands with Scranton” and “I Survived $81 Million in Political Advertising, and This Sausage Is All I Got.” They also distributed stolen goods.
“I know about Scranton. I was also awarded an Honor Certificate in Scranology. But when I heard how much money was being spent on political advertising in Scranton, I was shocked. ,” Baumgartner said. “It was easy to do something unexpected for my favorite city. Even though this is an important election…Today was about bringing people together and having a little fun.”
This summer, the actor and cookbook author helped launch Johnsonville’s #KeepTheInternetJuicy initiative, which aims to curb negativity online and share content highlighting unexpected acts of solidarity. I supported it. The initiative is an extension of the sausage brand’s ‘Keep It Juicy’ campaign, which reminds people to lower the temperature and enjoy good food with good people.
“We endure more than our fair share of political advertising here in Johnsonville, Wisconsin, so we understand that feeling,” said Jamie Schmelzer, senior director of marketing for Johnsonville. “We saw what was happening to the people of Scranton who were so politically overloaded, and we decided to do something to make them smile.”
In the Scranton-Wilkes-Barre area alone, major political campaigns are spending $155.75 per voting-age adult on political broadcast ads this election cycle. That’s an average of 223% more than other “blue wall” cities like Detroit, Milwaukee, Pittsburgh, and Grand Rapids, which spend more on politics per voter than New York City, Los Angeles, Atlanta, Phoenix, and Las Vegas combined . .
Americans are tired of being bombarded with political advertising, according to Harris Poll’s Johnsonville National Temperature Survey conducted in August. According to the survey, 72% of Americans don’t like political ads and 51% say they block text messages from political campaigns. A majority (59%) say they are afraid of this election season.
“town hallJohnsonville’s latest “Keep It Juicy” ad challenges a contentious political environment with the power of community. Fans can join the Keep It Juicy conversation by following Johnsonville on Instagram @Johnsonville And use the hashtag #KeepItJuicy.
TMX Contributed to this story.
