The Kraft Heinz Not Company LLC debuts NotHotDogs and NotSausages, the first ever plant-based Oscar Mayer product and the first plant-based meat innovation from a joint venture between The Kraft Heinz Company and TheNotCompany, Inc. . A food for everyone, Kraft Heinz Knot Company’s Oscar Mayer NotHotDogs and NotSausages offer a flavorful, smoky experience.
The U.S. plant-based market is expected to jump from $8.3 billion in 2023 to $19 billion by 2030, according to the company. However, the association of plant-based hot dogs and dinner sausages remains underdeveloped and underconsumed within the broader plant-based meat category. Kraft Heinz Knot Company aims to meet these needs and consumers’ evolving preferences in the plant-based space with Oscar Mayer’s NotHotDogs and NotSausages, available in Bratwurst and Italian Sausage flavors.
The launch of Oscar Mayer NotHotDogs and NotSausages is the latest example of The Kraft Heinz Not Company’s ambition to bring plant-based innovations to market faster. Additionally, this launch marks another exciting step in the continued expansion of the joint venture’s plant-based portfolio, which includes KRAFT NotMac&Cheese, KRAFT NotCheese Slices and NotMayo. The Kraft Heinz Knot Company has plans to expand into additional categories over the next year, and has recently begun expanding internationally.
Oscar Mayer’s NotHotDogs and NotSausages offer the smoky, savory flavor, meaty color, and rich, juicy bite that fans are craving for plant-based alternatives.
