Privacy and trust are as closely related as law and ethics. As a matter of fact, privacy protection and security provisions are largely dependent on trust. When it comes to data privacy and digital surveillance, it all comes down to accessing, using and collecting data for the right purposes.
Data privacy and digital surveillance are about freedom from unauthorized access to personal data, inappropriate use of data, accuracy when technology collects data about individuals, availability of data content, etc.
Different cultures value privacy differently, making it difficult to define a stable universal value for privacy, but there is broad consensus that privacy has intrinsic value. In mass communication, privacy includes laws, ethical principles, etc.
Data privacy protection
Protecting data privacy is an urgent need, and in the ubiquity of our technology-driven, information-intensive environment, this is a critical protection. Technology-driven business operations are most common in modern enterprises. A common benefit of this is that the market becomes more transparent and consumers are more informed.
On the downside, however, there are socio-technical risks typically posed by technology and human users, as well as increased opportunities for exploitation by organized and sophisticated cybercriminals. This risk pushes information protection to the top of the corporate management agenda.
There is a strong need as protecting data privacy is a critical capability that helps develop and implement strategies to ensure data privacy policies, standards, guidelines and processes. Policies and standards must be technically efficient, economically justified, ethically logical and socially acceptable. This is because implementation and contract signing are technical and ethical and can complicate information security decisions.
Data Privacy and Digital Surveillance Principles
Data Collection and Purpose Principles: Personal data must be lawfully collected for purposes directly related to the data user’s job function or activity. In addition, the data subject must be informed of the purposes and to whom the data may be transferred. The data collected should be necessary, but not excessive.
Accuracy and retention: Personal data should always be accurate and should not be stored longer than necessary to fulfill the purpose of use.
Use of data: Unless voluntary consent has been obtained from the data subject for entirely new purposes, it is important that the personal data is used precisely for the purposes for which it was collected, or for purposes that are fully related.
Data security: Data users must take reasonably practical steps to protect personal data from unauthorized or accidental access during processing. It is also important to consider the damage that may affect individuals in the event of a breach.
Principle of openness: Data users should also make public their personal data policies and practices regarding the types of personal data they hold and how that data is used.
Principles of data access and correction: All data subjects should be given access to their personal data and allowed to make material corrections if the data is inaccurate.
Also read this blog post: How we choose to communicate effectively and responsibly is key to influencing the masses
The development of data privacy protection standards requires effective and practical guidance for two important reasons. First, the world is becoming more technology-driven and information-intensive, and second, data privacy is a top concern for information security management.
Data privacy and digital surveillance in mass communication help establish and improve codes of conduct. They must be viewed from an ethical perspective and establish a code of conduct for all individuals involved in media streams.
The Chitkara School of Mass Communication offers a comprehensive program in the field of Mass Communication. With a strong focus on providing quality education, the school aims to develop aspiring media professionals with the skills and knowledge they need to succeed in the industry. The Chitkara School of Mass Communication is committed to upholding the principles of data privacy and digital surveillance in mass communication, and is an ethical, disciplined, and disciplined school that understands the importance of privacy, trust, and the ethical implications of data use in the digital age. We aim to develop responsible media professionals. .