Browsing: loyalty

Successful loyalty programs drive desired customer behaviors, keep people engaged, and generate high ROI. Underperforming programs suffer from poor economics,…

Do consumers treat points the same as traditional money? And how do they choose to spend points versus money? data…

Portrait of a senior factory worker wearing a white coat explaining the rules to a female trainee and pointing upwards…

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Let’s face it: having to carry your wallet everywhere is a real pain, not to mention inconvenient. Yet we all…