Consumers like to binge-watch streaming video. But as the number of streaming services grows, more subscribers are scrutinizing subscription costs and deciding to cancel. People who do this frequently, or “serial churners,” present a special challenge for companies like Netflix. In this article, he presents three ways companies can look to mitigate the problem of serial churn.
Netflix stranger things was Top Streaming Shows of 2022According to Nielsen, the show received 1.35 billion hours of viewing in its first 28 days. The massive viewership is good news for Netflix, which has faced new competition in recent years, but is offset by less optimistic news. antennaa subscription economy measurement company, stranger things It was also the most popular Netflix show among “serial churners” (a category of consumers who destroy their lifetime value through binge eating and hoarding).
