New Year, new flavors
To start the New Year, Mosh PBC in Los Angeles introduced a limited edition raspberry white chocolate crunch protein bar. 1.48OZ Bar supplies 12g of protein and 6 ingredients to promote brain health.
Founders and Motherson duo Maria Schreiber and Patrick Schwarzenegger say Mosh is donating a portion of all the proceeds to Alzheimer’s, advocacy and awareness. Mosh’s Raspberry White Chocolate Crunch Bar is a limited period at $45.99 per pack on the brand’s website. Photo Credit: Mosh PBC
*Cognizin is a registered brand of Kyowa Hakko USA
Stacked solutions
Fungi Perfecti LLC in Olympia, Washington has expanded its host defense mushroom line with its BrainPower stack. Founder and mycologist Paul Stamette has developed a formula that combines the lion’s mane mushroom mycelium with the nerve supply vitamin niacin (B3 as nicotinic acid) and vitamin B12 (methylcobalamin).
“This formula is an important step in developing mycelium-based support for brain health,” Stamets said. “There has been a lot of research into lion mane in relation to memory, cognition and mental clarity, and it was “easy” to combine it with isolates known to support neuropathway development and production. This formula is aimed at those looking to gain mental clarity, find new focus, and recharge their mental battery. ” Photo Credit: Fungi Perfecti LLC
Brain and immune health
Ingenuity Brands in Burlingame, California, introduced Brainiac Foods Neuro+ using the annual meeting of the American Academy of Pediatrics last fall. The two-item line debuted at Target stores nationwide. Varieties include strawberry bananas and carrot blueberries.
“Neuro+ provides the most advanced brain nutrition in the baby’s food category by adding milk fat spheres (MFGM), which are found in breast milk and proven to support the baby’s brain development and immune system,” the company says. In other moves, Ingenuity said it has expanded its lunch box portfolio with Brainiac Fruit Snacks and Brainiac Juice Sqeezers functional juices. Photo Credit: Ingenuity Brands
Quick Mood Boost
Smoothie Cube subscription brand Bumpin Blends LLC, Los Angeles, kicked off with something new this year to be offered by more than 3,100 retailers nationwide. Walmart and Target Shoppers can purchase branded smoothie cubes in four flavors. Blends watermelon spiny pear (hydrated), cinnamon toast (mood), peanut butter cup (energy), and bumpin x Barbie strawberry dream (skin).
Bumpin blends retailers for $7 to $9 per 10 oz pouch, and consumers mix one blended pre-cup cube with milk or water. Cinnamon Toast Mood is a variety of all organic ingredients, including Varana, almond milk, cashew butter, rolled oats, and cinnamon. Photo Credit: Bumpin Blends LLC
Algae innovation
Vaxa Technologies America, Inc., Reykjavik and Los Angeles have expanded their Icelandic Ultra Spirulina (IUS) and algae-based Örlö nutrition line, a variety of products to boost health and health. Offerings include female vitality mix, brain performance bars (coconut chocolate chip cookie dough), focus and memory gummy (green apple & lime), and immunity.
Icelandic Ultraspirulina contains the only natural vegan source of active B12 in the form of methylcobalamin, the company says. IUS also features hemeFe2+ ions, which is the natural “optimal” form of iron for improved absorption. Vaxa adds that IUS is tasteless and odorless, and also contains all essential amino acids, 56 vitamins and minerals, antioxidants and carotenoids. Photo credit: Vaxa Technologies America, Inc.
Functional chocolate
In January this year, Denver, a functional chocolate company, expanded its functional chocolate line with its four-item Funcho Kids collection. The variety includes carefreeness, brain, pain and sleepiness, with a dozen 12g chocolate squares in a 5.08oz pouch each.
Officials say carefree chocolate for children includes lemon balm, passion flowers and chamomile to promote relaxation and calmness. Brainy Chocolate for kids includes ginkgo biloba, rhodiola and bacopa to support focus and mental clarity. All Funcho Kids products are plant-based, naturally gluten and cholesterol-free, and are made without artificial sweeteners, flavors, additives or preservatives. Photo Credit: Functional Chocolate Company
