Dollar Tree shoppers revealed what to look for when looking for name-brand beauty products at deep discounts.
on video Posted by TikTok creator Erica Miller almost a week ago (@onecutecouponer) shared her recent visit to Dollar Tree and the makeup products she was able to find from brands like CoverGirl, Maybellin, and Rimmel London. Miller’s video had been viewed more than 78,000 times as of Wednesday.
“So Dollar Tree is planning again, hiding name brand products in plain sight,” Miller said.
“I can’t believe I found so many big name brands at HIDDEN In Dollar Tree for only $1.25,” Miller captioned the video.
The creator introduced the CoverGirl eyeshadow palette in unbranded packaging, along with the CoverGirl and Maybelline foundations. Plus, there was Sally Hansen’s famous brand nail polish.
“Be sure to run to your local Dollar Tree and keep your eyes open, because you never know what you’re going to find,” Miller said.
@onecutecouponer I can’t believe you can find so many big name brands in HIDDEN In Dollar Tree for only $1.25! 😱 #DollarTree #Dollar Tree Finds #DollarTreeCommunity #compensate ♬ Original song – cute
according to Reader’s Digest, discount store branded items were usually overstocked in their original locations or categorized as last season’s items. But in recent years, more discount retailers have become more willing to invest in in-store brands as prejudice against generic brands has waned, especially among Gen Z and Millennials. Business Insider reported. According to CBS News, small businesses appeared to be the hardest hit last year, with many stores overstocked by 30% due to product surpluses. This year, major companies such as the Kraft Heinz Company, Dunkin’ Coffee and the Hershey Company are in talks to collaborate with Dollar Tree and Dollar General on seasonal products. According to Yahoo Finance.
The Daily Dot reached out to Miller via Instagram direct message and Dollar Tree via email for further comment.
People who commented on Miller’s video seemed motivated to check out deals at their local Dollar Tree.
“I always get excited when I see these Tiktoks, but there’s nothing good on my Dollar Tree,” said user Crystal (@coloringtillmidnight).
User @devilzlittlesister commented, “I found LA Colors’ best cream blush at Dollar Tree. It’s incredibly blendable.”
“I found so many big name brand items at Dollar Tree!!!” said user Priscilla Beeks (@priscillabeeks).
*First published: December 27, 2023 at 10:30pm CST
Alison Waller is a freelance writer for the Daily Dot. She is a graduate of the University of Texas at Austin and has written for other publications such as the New York Times and the Miami Herald. Outside of her world of journalism, she enjoys digging deep into book recommendations on TikTok, listening to pop culture podcasts, and playing with her dog Theo.