Whether it’s refreshing a sourdough recipe or trying a new tea drink, consumers are looking for culinary inspiration to kick-start their summer. Pinterest Summer 2024 Trend Report Searches for “make cooking fun” increased by 1,060% and “special summer recipes” increased by 135% on the platform, signaling a growing appetite for new and exciting taste experiences.
Mango and avocado were popular ingredients when it came to searches for fresh and healthy recipes. Mango float (+3,700%), mango sago (+260%) and mango chia seed pudding (+210%) ranked among Pinners’ favorite mango recipes. Additionally, many Pinners searched for “ways to eat avocado” (+120%), leading to spikes in recipe searches for avocado bread (+360%), avocado desserts (+180%) and avocado shakes (+130%).
Consumers are also experimenting with new forms of sourdough, with searches for sourdough bagels (+300%) and chocolate sourdough (+270%) seeing the biggest increases. Additionally, searches for sourdough tortillas, croutons and cinnamon raisin sourdough bread all increased by 200%.
As the weather gets warmer, people are turning to tea drinks instead of coffee, with searches for tea drinks like Persian tea (+550%), matcha milk tea (+170%) and strawberry iced tea (105%) all seeing a surge.
Consumers are still looking for ways to entertain with food this summer: the idea of a “themed dinner party” increased by 44%, with popular searches including fairy dinner party (+150%), Greek dinner party (+75%), Chinese dinner party (+70%) and coastal dinner party (+70%).
