Consumer preferences are rapidly evolving, and food manufacturing leaders must respond to changing demands to remain competitive.
our first annual report Consumer food trend report Valuable insights into new factors shaping consumer purchasing decisions, from generational differences to sustainability concerns, and data-driven strategies to help businesses effectively engage with different consumer segments. provide insight.
Highlights of the report include:
- Increased awareness of ingredients: Consumers overall value protein content and natural ingredients, and younger shoppers tend to prioritize non-GMO and organic certifications. Older generations focus on basic nutrition such as low carbohydrates and low sodium.
- Product discovery requires a multichannel approach. Three-quarters of Gen Z and 56% of Millennials learned about new products through social media. On the other hand, traditional advertising remains strong among the elderly. 64% of Gen
- Sustainability is important: While younger consumers are actively seeking sustainable products and many are willing to pay more, older generations are less likely to learn about corporate sustainability practices. Not showing interest. However, animal welfare is an important issue across all generations.
- Transparency builds trust: Consumers, especially millennials and higher income groups, expect transparency in ingredients and sourcing. Food safety is also an important factor for brand trust. 51% of consumers will abandon a brand after a safety incident, highlighting the importance of maintaining high standards.
Download the 2025 Consumer Food Trends Report Detailed consumer insights help businesses understand current trends, plan effective marketing strategies, and make informed product development decisions.
By focusing on innovation, sustainability and transparency, and aligning strategies with consumer expectations, companies can grow in a market where price and taste are only the starting point.
