RE/MAX and Inside the Real Estate Industry The two companies are expanding their partnership, which they announced at the RE/MAX Broker Owners Conference on Tuesday.
The expanded partnership Bald Trail It provides a platform to all RE/MAX-owned brokerages across the U.S. and Canada.
Inside Real Estate and RE/MAX Strategic Partnership Started in 2022 RE/MAX said the initial release of MAX/Tech with kvCORE for agents and teams will add brokerage capabilities to the MAX/Tech platform by empowering agents and broker-owners with collaboration between front- and back-office staff.
“RE/MAX has taken a bold step to enhance its brand offering with an industry-first seamlessly connected front-office and back-office suite,” Alisa Harper, head of strategic sales at Inside Real Estate, said in a statement. “These integrated solutions will help improve consumer experience, unlock opportunities to increase agent productivity and drive greater efficiency for our franchisees.”
The platform’s features include AI-driven workflow tools and actionable business insights, which RE/MAX believes will increase agent productivity, streamline operations and deliver a superior customer experience.
“RE/MAX affiliates across the U.S. and Canada already have the most proven productivity platform in the industry and are now reaching new heights,” Joe Skousen, CEO of Inside Real Estate, said in a statement.
“BoldTrail’s unmatched capabilities and the addition of our back-office suite address the need for an end-to-end mobile solution. Business owners now have visibility into the entire value chain, agents are more empowered to generate leads and close deals, and back-office staff can move deals forward with speed and accuracy for greater efficiency.”
Tools included in this expanded partnership include BoldTrail BackOffice, a solution for managing agent onboarding, transactions, compliance and commissions; BoldTrail Recruit, a toolset to attract and retain top talent and leverage data and insights to increase agent productivity; CORE Home, a mobile app designed to centralize homeowner relationships and maximize client engagement and repeat business; and Folio, an AI-powered solution for organizing emails and transactions.
“This is the end-to-end platform our broker-owners have been asking for,” RE/MAX President Amy Lessinger said in a statement. “This expanded strategic alliance marks a major milestone in our efforts to provide RE/MAX affiliates with industry-leading technology that will drive productivity and growth, and ultimately enhance the service and value they provide to consumers.”
A phased release of the BoldTrail BackOffice Suite is expected to begin in the fourth quarter of 2024, according to the joint announcement.
