Petco collaborates with hip-hop icon Snoop Dogg on an innovative pet care campaign.
Provided by Petco
Petco The company announced Wednesday that it has partnered with hip-hop icon Snoop Dogg for a new pet care campaign.
The collaboration will feature Snoop’s Petco picks, including toys, treats and grooming supplies, and will showcase behind-the-scenes footage of Snoop Dogg and his pets, including thoughts on being an avid dog owner. It will also provide content, Petco said in an article. press release.
“My pets have to look good, feel good and smell good,” said Snoop Dogg.
The first ad for the campaign features Snoop Dogg as a Doberman Pinscher in human form, a nod to the rapper’s 1993 hit “Who Am I? (What’s My Name)?” It has become. From his debut album “Doggystyle”.
According to one study, American pet owners will spend about $136.8 billion on furry friends in 2022, up 13.2% from the previous year. American Pet Products Association Survey.
“Pet parents want to get the most out of their money and are looking for attractive deals on the highest quality products possible,” said Katie Naumann, Petco’s chief marketing officer, in a news release. We are aware of,” it said in a news release.
Petco Chief Executive Ron Coughlin said last year that even in times of economic constraint, Americans continue to spend money on pets.
Statistics show that pet service costs, including veterinary care, increased by 10.6% in May compared to the same month last year. U.S. Department of Labor. According to the ministry, the cost of pet food increased by 13.8% over the same period.
Petco’s stock is down about 9% year-to-date, trailing its competitors chewyshares are up about 6% so far this year.
Petco is vital care As part of our efforts to strengthen our competitiveness in the pet care market, we will launch a membership program in March 2022. The company said in an email that the program offers consumers savings and additional benefits.
