YouTube personality Jimmy Donaldson, known as MrBeast, attends the 36th Annual Nickelodeon Kids’ Choice Awards at the Microsoft Theater on March 4, 2023 in Los Angeles.
Michael Tran | AFP | Getty Images
Jimmy Donaldson, the internet sensation known as MrBeast, recently took his talents to X (previously known as Twitter) and here’s how his income from videos there compares to his regular income on YouTube I checked.
Donaldson said in a Monday post on , he said. He first posted the video to YouTube in September.
“My first X-video grossed over $250,000!” Donaldson wrote. “But that’s a bit of a sham. Advertisers noticed the attention this video was getting and bought ads on my video (I think). So my revenue per view was It’s probably higher than you’ll experience.”
In this video, Donaldson and his team take on a variety of vehicles, including a flying car and an amphibious vehicle. They even hitchhike for a ride with Jay Leno.
Launched by X Creator revenue sharing program Last year, we gave creators a portion of the ad revenue we earned from their posts. Creators qualify when their posts reach a certain number of users.
Since acquiring Twitter in 2022, Elon Musk has said he wants to turn X into a multipurpose app. focus on videobrought in popular media personalities like Tucker Carlson, Don Lemon, and Tulsi Gabbard to post original content on the platform.
Donaldson is the most popular person on YouTube, with over 370 million subscribers across all his channels.
Musk welcomed his video to X with a quote post that read, “First MrBeast video posted directly to X!” Linda Yaccarino, CEO of X, shared the video. her own post.
Musk first suggested Donaldson bring the content to Company X in December. Donaldson responded by teasing his upcoming YouTube upload with an X post.
he did this answered To Mr. Musk: “My video cost millions of dollars to make, and even if it got a billion views on X, it wouldn’t even come close to covering a fraction of that. I plan to explore the possibilities once the transition gets into full swing.” ”
While the reported revenue from his debut X-video seems like a big number, it’s not that much for MrBeast.
According to Forbes magazineDonaldson earned $54 million last year, making him the highest-paid creator in 2023.He is also close to signing a contract with Amazon on the $100 million show, according to Report from the pack.
Additionally, the 150 million views on X may not have been entirely organic. X users reported that a show in their feed appeared as an unmarked ad multiple times. Donaldson told X that he believed the video was promoted by an advertiser.
Still, Donaldson shows that X has some revenue potential in the creator economy. Google YouTube and TikTok in the rapidly growing online influencer market.
clock: YouTube alone is worth $350 billion to $400 billion.
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