Diving overview:
- Meati Foods has launched mycelium-based jerky through its DTC website, asserting its stake in the plant-based snack space, the company announced last week.
- The plant-based snack category is a growing market, but Meaty doesn’t embrace the “plant-based” label, which sets it apart from its competitors, said Cristina La, vice president of marketing and communications. Told.
- The choice to launch shelf-stable products like plant-based jerky Meety’s lofty goals are Become a leader in the US market By 2025, we will use plant-based meat.
Dive Insight:
Meati’s jerky launch is the latest in a series of plant-based snack options to hit the market. Consumers are shifting their preferences towards healthy and natural foods.
The category is According to the 2023 Plant-Based Snacks Market Report by Market Research Future, the market is projected to grow from $49.5 billion in 2023 to $77.9 billion by 2030, with a compound annual growth rate of 7.85 during the forecast period. % is shown.
This launch comes after a period of change for Mitty. In September, the company be A series of layoffs to focus on profitability.
New products are now being sold on the company’s website, which was also a business decision made in September to improve profitability and meet consumer demand.
“The reason we are launching this product is to provide a snack that is both delicious and functional,” said Rahr.
“We’re not so focused on jerky players or the snacking category as a whole. Many people are eating less and relying on nutritious meals. Our jerky is super convenient on the go. It provides excellent protein, fiber and micronutrients.”
The jerky is made from the company’s patented mushroom roots and is available in Original, Peppery and Sweet Chili flavors. In addition to the jerky snack launch, further product innovations are in the works.
“As snacking becomes more important in people’s lives, we will be looking at what is possible, when it is possible, and what makes sense for our business,” Rahr said.
There are many other small players. Plant-based industries already exist in space — Crave and conagra As Ra said, to name a few: meety The company does not consider itself “plant-based” as this category is associated with complex ingredients.
“We’ve been seeing a lot of good new players in this space lately. meety it’s our fault mushroom root” said Ra.
Beyond Meat is considered a giant in this field. The first product of Planet Partnership, a joint venture with PepsiCo, will launch a plant-based jerky in early 2022.
This is Beyond Meat’s first shelf-stable product launch. Initiatives to increase sales, which were sluggish at the time.aThe company’s sales continue to decline, But it’s a shot in the dark and may prove how consumers feel about everything considered “plant-based.”
another Impossible Foods, the leader in this category, takes a different approach. No plans yet to enter the snack space.
In an interview with Food Dive, Impossible Foods CEO Pat McGuinness said the company is focused on growth. steal a larger piece of meat. A company spokesperson confirmed that this remains the company’s strategy going forward.
While variation in product quality between different brands has led to lower overall plant-based sales, and skepticism about the taste and texture of plant-based alternatives remains a barrier to trial, Impossible We pay close attention to improvements. We create products that are just as delicious as animal-based meat.
