At Leftovers, we highlight some of the product ideas that pop up here and there. Some are interesting, some sound great, and some are types of ideas we wouldn’t even dream of. I can’t write about everything that has been sent to me. So here are some remaining excerpts from my inbox.

Oreo’s latest cookie collaboration is a little sour

versus mondelez international The brands work together to create unlikely flavor combinations.

Sour Patch Kids collaborates with Oreo to Make a sweet and sour version popular cookies. The company said in a press release that the collaboration was inspired by Sour Patch’s “playfulness and mischievous spirit.”

This cookie is similar to a Golden Oreo, but has Sour Patch Kids flavors like watermelon and strawberry. Oreos typically have a cream filling, but the Sour Patch version includes colored fillings that mimic the flavor of Sour Patch.

The cookies are available for pre-order and will be available in retail stores for a limited time starting May 6th.

In addition to flavor combinations, the brands are also collaborating to create exclusive products for the launch. The collection includes bucket hats, crossbody bags, hair clips and socks.

“The opportunity to partner with our friends at OREO Brands to put a mischievous twist on a classic cookie was one we couldn’t pass up,” Sour Patch Kids innovation brand manager Grace Howard said in a statement. Ta. “We’re both really excited to see our fans’ reactions to these sweet and sour limited edition cookies.”

of Mondelez Cookie brands are not uncommon partnership. In 2020, they collaborated and sold three cookies for $8. Luxury “hypebeast” brand Supreme and, Clothes cost hundreds of dollars.Oreo is Dyed Supreme red and filled with its signature vanilla cream.

last year, Oreo collaborates with Super Mario Create a limited edition double plush Cookies embossed with 16 unique designs featuring popular video game heroes and villains. And in February, Oreo extended its innovation skills to baking. Team up with Betty Crocker Make the baking mix and frosting.

– Elizabeth Flood

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Obtained permission from Campbell Soup Company.

Indulge in salsa in late July

Campbell’s Soup Late July brand re-enters the salsa arena with its latest launch.

The packaged food company says its mild, medium and salsa verde versions have a restaurant-quality taste, are thinner but not watery, and stick better to the brand’s Late July chips. The salsa was developed with late July’s thin, crispy chips in mind as the perfect pairing partner.

“By offering salsas in our portfolio in late July, we are reaching more households looking for salsas made with organic ingredients to pair with their favorite organic tortilla chips and offering our wide portfolio to a salsa-loving audience.” ” Morgan Shoemaker, senior brand manager for Pace and Late July Salsa, said in an email to Food Dive.

Late July sales were up nearly 14% last year, according to IRI data provided by Campbell’s.

The New Jersey company is no stranger to salsa, having been in the field for decades with its 77-year-old Pace brand.

Pace is known for its chunky salsa, and Late July offers a consistent restaurant-style salsa. The salsa was previously sold in late July, but the sale was discontinued in February after the Campbells saw an opportunity to improve the recipe and revamp the label.

The move into salsa is a natural development for a chip brand like Late July. Whether it’s Pace or a competing brand, many consumers may have already dipped their Late July chips in salsa. The introduction of Salsa under the late July banner will help keep more shoppers within the brand. A consumer can pick up a bag of chips and then pick up a jar of salsa from a nearby shelf.

Consumption of salsa is on the rise in the United States as consumers snack more, turn to healthier products, and seek spicier options. Statista 225 million people are expected to consume commercial salsa in 2024, an increase of 16 million from nine years ago.

– Christopher Doering

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Provided courtesy of General Mills

Fiber One Donuts Bring Luxurious Perks

The popular nutrition bar capitalizes on the growing popularity of sweet treats made with wholesome ingredients.

General Mills has released Fiber One donuts. This donut contains 100 calories, 4 grams of fiber, and 3 grams of sugar per donut. Topped with icing and sprinkles. Fiber One donuts come in two types: chocolate and strawberry & cream.

General Mills said these products offer a “guilt-free” way to stay on track without giving in to cravings for sugary breakfast items with no nutritional value. The donut was previously launched in the UK and is now available at Walmart and Kroger stores in the US.

Fiber deficiency is a significant health concern, with less than 5% of Americans consuming enough dietary fiber. According to the National Institutes of Health. Insufficient fiber intake can increase your risk of heart disease, obesity, type 2 diabetes, gastrointestinal disorders, and some cancers.Lots of processed foods Remove fiber components from foodstuffsthe nutritional value decreases.

As consumers seek healthier snack and meal options on grocery store shelves, some major consumer goods manufacturers are reformulating their products to include more fiber. pepsico. some brands too Made with upcycled used grains It is a byproduct of beer production and is used as a way to increase the fiber content of snacks. AB InBevs EverGrain Startup Helps Companies Introduce Ingredients Used in products such as snack bars and crackers.

-Chris Casey



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