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At Leftovers, we highlight some of the product ideas that pop up here and there. Some are interesting, some sound great, and some are types of ideas we wouldn’t even dream of. I can’t write about everything that has been sent to me. So here are some remaining excerpts from my inbox.
Oreo’s latest cookie collaboration is a little sour
versus mondelez international The brands work together to create unlikely flavor combinations.
Sour Patch Kids collaborates with Oreo to Make a sweet and sour version popular cookies. The company said in a press release that the collaboration was inspired by Sour Patch’s “playfulness and mischievous spirit.”
This cookie is similar to a Golden Oreo, but has Sour Patch Kids flavors like watermelon and strawberry. Oreos typically have a cream filling, but the Sour Patch version includes colored fillings that mimic the flavor of Sour Patch.
The cookies are available for pre-order and will be available in retail stores for a limited time starting May 6th.
In addition to flavor combinations, the brands are also collaborating to create exclusive products for the launch. The collection includes bucket hats, crossbody bags, hair clips and socks.
“The opportunity to partner with our friends at OREO Brands to put a mischievous twist on a classic cookie was one we couldn’t pass up,” Sour Patch Kids innovation brand manager Grace Howard said in a statement. Ta. “We’re both really excited to see our fans’ reactions to these sweet and sour limited edition cookies.”
of Mondelez Cookie brands are not uncommon partnership. In 2020, they collaborated and sold three cookies for $8. Luxury “hypebeast” brand Supreme and, Clothes cost hundreds of dollars.Oreo is Dyed Supreme red and filled with its signature vanilla cream.
last year, Oreo collaborates with Super Mario Create a limited edition double plush Cookies embossed with 16 unique designs featuring popular video game heroes and villains. And in February, Oreo extended its innovation skills to baking. Team up with Betty Crocker Make the baking mix and frosting.
– Elizabeth Flood
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Obtained permission from Campbell Soup Company.
Indulge in salsa in late July
Campbell’s Soup Late July brand re-enters the salsa arena with its latest launch.
The packaged food company says its mild, medium and salsa verde versions have a restaurant-quality taste, are thinner but not watery, and stick better to the brand’s Late July chips. The salsa was developed with late July’s thin, crispy chips in mind as the perfect pairing partner.
“By offering salsas in our portfolio in late July, we are reaching more households looking for salsas made with organic ingredients to pair with their favorite organic tortilla chips and offering our wide portfolio to a salsa-loving audience.” ” Morgan Shoemaker, senior brand manager for Pace and Late July Salsa, said in an email to Food Dive.
Late July sales were up nearly 14% last year, according to IRI data provided by Campbell’s.
The New Jersey company is no stranger to salsa, having been in the field for decades with its 77-year-old Pace brand.
Pace is known for its chunky salsa, and Late July offers a consistent restaurant-style salsa. The salsa was previously sold in late July, but the sale was discontinued in February after the Campbells saw an opportunity to improve the recipe and revamp the label.
The move into salsa is a natural development for a chip brand like Late July. Whether it’s Pace or a competing brand, many consumers may have already dipped their Late July chips in salsa. The introduction of Salsa under the late July banner will help keep more shoppers within the brand. A consumer can pick up a bag of chips and then pick up a jar of salsa from a nearby shelf.
