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At Leftovers, we highlight some of the product ideas that pop up here and there. Some are interesting, some sound great, and some are types of ideas we wouldn’t even dream of. I can’t write about everything that has been sent to me. So here are some remaining excerpts from my inbox.
Newman’s Own brings purpose to salad kits
Sauce and snack maker Newman’s Own is adding packaged salad kits to its menu.
The charity food brand, which donates proceeds to children facing adversity, is partnering with Fresh Del Monte’s vegetable division to launch Newman’s Own Salad Kits. The product comes in four flavors: King of Caesars, Rodeo Remix, Italiano Magnifico, and Parmesan Powerhouse.
“Consumers have many choices in the salad kit aisle, which is why we’re proud to partner with Newman’s Own to offer something truly different,” said Fresh Del Monte North America. said Danny Dumas, senior vice president of sales, marketing and product management. said in a statement. “By combining our high standards with Newman’s Own’s renowned dressing and philanthropy model, we are setting a new benchmark in the category.”
Consumers are increasingly interested in purchasing food that aligns with their values. These attributes include supporting producers and the environment, improving working conditions for children, and reducing food waste. Shoppers are often willing to pay more for these items.
Addressing one or more of these objectives provides a competitive advantage as brands seek to differentiate themselves in the marketplace.
Newman’s Own already sells dressings, dried fruit and olive oil to add to salads. The charity brand now has vegetables that consumers can purchase alongside these other products, keeping more consumers in the Newman’s Own family.
At the same time, Newman’s Own is well-positioned to benefit from a surge in prepackaged salad sales as consumers seek healthier meals and are attracted to their convenience. global packaged salad market It is estimated to be $12 billion in 2022 and is expected to grow at an average annual growth rate of 6.7% until 2030. According to Grand View Research.
— christopher dohring
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Provided by Ocean Spray Cranberries, Inc.
Soak Ocean Spray in drink mix
As consumers seek more on-the-go food and beverage options, Ocean Spray is adding a line of drink mixes to its portfolio.
The brand says the drink mix “mimics the flavor” of its most popular juices without added sugar.
There are three types of products: “White Cran x Strawberry”, “Cran x Grape”, and “White Cran x Peach”. Ocean Spray said in a statement that the products meet the growing demand for “convenient beverage options with zero sugar and without sacrificing flavor.”
The cranberry juice maker’s drink mix is available on Amazon, with plans to expand to other retailers in 2025. The mix is part of a collaboration with Dyla Brands, which licenses products from C4, Dole, Hawaiian Punch and more.
Long considered a stagnant category, powdered drink mixes have re-entered the market in recent years amid the growth of healthy and hydrating drinks.
In particular, Unilever’s Liquid IV became popular for its electrolyte mixture designed to soothe hangovers and quench post-workout thirst. Over the past two years, a variety of drink mixes have come to compete with the brand, including Coca-Cola’s BodyArmor Flash IV, PepsiCo’s Gatorade, and Liquid Death’s Death Dust.
The powdered beverage mix category is expected to be worth $103.5 billion by 2031, growing at a compound annual growth rate of 3.5%. According to SkyQuest.
— Chris Casey
