Leftovers features some of the product ideas that pop up here and there. Some are interesting, some sound great, and there are the kinds of ideas we would never dream of. I can’t write about everything that comes to me. So here are some leftovers from the inbox.
Lego my ego cream liqueur
With brunch season in full swing, Eggo offers consumers a way to enjoy their breakfast while enjoying a drink.
Kellogg has partnered with the following spirits experts: sugar land Distilling Co. Delivers Branch-Inspired Innovation: Eggo Brunch in a Jar Shippin’‘ Cream.
Inspired by classic brunch flavors, this creamy liqueur blends the flavors of toasted egg waffles, maple syrup and butter with a hint of smoky bacon. alcoholic liqueurs are 20% alcohol content, Designed to be paired with egg waffles or paired with evening cocktails.
of Shippin’Naturally, creams target adults as a way to give them time to relax and unwind. Kellogg said nearly half of adults feel that going to brunch is a treat, citing his July 2022 data from Kantar Profiles/.Mintel.
‘The Eggo Branch in a Jar is an easy way for parents to relax when the kids aren’t being taken care of,’ says Joe. beaupréSenior Director of Frozen Foods Marketing, said in a statement. “Whether parents want to spice up their weekend brunch or enjoy a classic brunch taste in their off time, this comforting egg-inspired liqueur is the perfect treat.”
on the other hand, Shippin’“Cream is unlikely to be a major source of revenue for Michigan-based Kellogg’s, but it will help draw attention to the product among parents, a key demographic that buys egos.”
This liqueur could serve as a reminder to buy yourself alcohol or a box of your kids’ favorite waffles, especially as schools start across America.
Kellogg generated more than $15 billion in net sales in 2022, about $800 million of which came from ego. According to a recent company presentation.
This isn’t Kellogg’s first foray into alcohol..last year it was We worked with Sugarlands Distilling to create eggnog for the holidays.and In 2019, Partnership with Salford Brewery in England To create an IPA using upcycled Cereals from portfolios containing rice crispy and cocoa crispy (known as Coco Pops in the UK)
– Christopher Dolling
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Courtesy of Mr. Entenmann
Entenmann’s Adds First Product to Lineup – Chilled Cookies material
Entenmann’s William Entenmann opened his first bakery in Brooklyn’s Flatbush neighborhood in 1898. William Entenmann, who learned the art of baking from his father in Germany, opened the first bakery in his neighborhood, “making rolls and delivering them in horse-drawn carriages,” he said. The New York Times reported. Now you can buy cookie dough from this famous bakery in the refrigerated section of your grocery store and make it at home.
The baked goods brand is now owned by Bimbo Bakeries USA and produces over 100 products including donuts, cakes, danishes, cookies and snacks. As companies look to squeeze more revenue out of already well-known brands, Bimbo sees an opportunity to bring the popular Entenmann into new categories.In April this year, the Entenmans ice cream aisle. With the release of new cookie dough, refrigerated section.
“We are excited to introduce both nostalgic favorites and innovative flavor combinations in this new convenient format,” said Alicia Rosas, Vice President of Innovation. Bimbo Bakeries USA said in a press release: “Our ready-to-bake cookies, like our iconic baked goods, are designed to deliver pure delight and an unforgettable taste experience in every bite.”
Just in time for the fall baking season, the baked goods giant is offering four ready-to-baked flavored cookies: Glazed Donut, Chocolate Chip, Chocolate Brownie and Cinnamon Fee.
Refrigerated dough is available at over 2,000 Albertsons-owned stores nationwide.
Moving iconic brands to more sections of the grocery store brings more attention and potential sales. Will this brand one day be able to sell coffee cake in a ready-to-bake mix?Legend has it that in the 1950s Frank Her Sinatra used to order Entenmann’s Crum Her Coffee Her Cake weekly . I wish he could make it himself at home.
–Rose Palazzolo
Permission from Siete
Siete and Sweetgreen Collaborate to Develop Crunchy New Menu
There’s no better way to make a salad more exciting than with crisp potato chips.
Sweetgreen and Siete Foods, Healthy Mexican-American Food Brandspartnering to create new ones Potato Chip Flavor: Green Goddess Ranch with a hint of Poblano. Sweet Green’s fan-favorite Green Goddess Ranch is inspired by his dressing.
As part of the “partnership,” the mission-driven health food restaurant will also offer one of its most popular items, Siete’s Sea Salt Kettle Cooked Potato Chips, at its restaurant.
Siete Foods began in 2014 when co-founder and president Veronica Garza experienced a life-changing autoimmune disease. Her family of seven (from whom the company name Siete derives) has learned: Food could be used as a healing mechanism.
Siete is known for taking traditional Mexican-American cuisine and recreating it with wholesome ingredients without compromising taste.
The company launched a line of Kettle Cooked Potato Chips in early 2021, which it says pays tribute to the company’s Mexican-American roots. To date, the Kettle Cooking product line has included four flavors: Dairy-Free Fuego, Sea Salt, Chipotle Barbecue, and Serrano Sea Salt with a Hint of Vinegar.
Sweetgreen and Siete, popular quick-service restaurants known for their salads and bowls, have a “common philosophy and mutual commitment to each other’s cuisine,” the companies said. The goal for the new product was to combine “iconic salad dressing flavor profiles” with his Siete chips to create crunchy menu options.
This is Sweetgreen’s first chip product. Limited to over 200 stores nationwide.
-Elizabeth Flood
